Tag: monopoly

Systembolaget shop in Helsingborg

2.3 million euros for indoctrination and propaganda

No, we’re not talking about the French anti-wine campaigns. 2.3 million euro (25 M SEK to be precise) is the budget that the Swedish retail monopoly Systembolaget spends on advertising in a year, according to

Swedish opinion about the alcohol monopoly

According to a recent survey 55% of Swedes are positive to keeping the monopoly, 35% are negative and 10% don’t know. The survey was commissioned by the Swedish Spirits and Wine Importers Association. Of course,

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