Tag: marketing

Cheesy (!) campaign for French cheese

We thought last Brief’s feature on lightly clad females promoting Chablis was a low water mark (Chablis Chic), but how wrong we were. The French association of terroir cheese producers have produced a calendar with

The world’s most powerful brands

The magazine The Drinks Business makes a yearly review of the world’s most powerful brands, weighing in things like brand recognition as well as sales volumes. Here are this year’s top 10 brands. – Smirnoff

The world’s most powerful brands

Drinks International, an English trade publication, has made a ranking of the world’s most powerful wine and spirits brands. Different factors have been combined to arrive at the ranking: brand perception, market share, price position

Rosé sells well – Bordeaux adjusts

Sales of rosé wine has gone up with 2.8% since the beginning of the year while red wine is down with 2.5%. In Bordeaux the old denomination “clairet” has seen a revival with many new

Cheesy (!) campaign for French cheese

We thought last Brief’s feature on lightly clad females promoting Chablis was a low water mark (Chablis Chic), but how wrong we were. The French

The world’s most powerful brands

The magazine The Drinks Business makes a yearly review of the world’s most powerful brands, weighing in things like brand recognition as well as sales

The world’s most powerful brands

Drinks International, an English trade publication, has made a ranking of the world’s most powerful wine and spirits brands. Different factors have been combined to

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