Sopexa is the name of a French marketing and promotional organisation focusing on wine (and other agricultural products). for example, they run www.wines-france.com. Their latest initiative is to recruit Sheri Sauter Morano to popularise French
The French anti-wine lobby has collected another win. LVMH, owner of the Champagne house Moët & Chandon, has been fined €30,000 by a Paris court for an ad campaign they ran in 2003/4 on the
Martin Scorsese (Taxi Driver, Raging Bull, The Departed…) has made a commercial (advert) film for the big Spanish cava producer Freixenet. The film stars Scorsese himself and tells the story of a lost and found
We thought last Brief’s feature on lightly clad females promoting Chablis was a low water mark (Chablis Chic), but how wrong we were. The French association of terroir cheese producers have produced a calendar with
The magazine The Drinks Business makes a yearly review of the world’s most powerful brands, weighing in things like brand recognition as well as sales volumes. Here are this year’s top 10 brands. – Smirnoff
Drinks International, an English trade publication, has made a ranking of the world’s most powerful wine and spirits brands. Different factors have been combined to arrive at the ranking: brand perception, market share, price position
Sales of rosé wine has gone up with 2.8% since the beginning of the year while red wine is down with 2.5%. In Bordeaux the old denomination “clairet” has seen a revival with many new
Sopexa is the name of a French marketing and promotional organisation focusing on wine (and other agricultural products). for example, they run www.wines-france.com. Their latest
The French anti-wine lobby has collected another win. LVMH, owner of the Champagne house Moët & Chandon, has been fined €30,000 by a Paris court
Martin Scorsese (Taxi Driver, Raging Bull, The Departed…) has made a commercial (advert) film for the big Spanish cava producer Freixenet. The film stars Scorsese
We thought last Brief’s feature on lightly clad females promoting Chablis was a low water mark (Chablis Chic), but how wrong we were. The French
The magazine The Drinks Business makes a yearly review of the world’s most powerful brands, weighing in things like brand recognition as well as sales
Drinks International, an English trade publication, has made a ranking of the world’s most powerful wine and spirits brands. Different factors have been combined to
Sales of rosé wine has gone up with 2.8% since the beginning of the year while red wine is down with 2.5%. In Bordeaux the
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