Tag: marketing

The world’s most powerful brands

Drinks International, an English trade publication, has made a ranking of the world’s most powerful wine and spirits brands. Different factors have been combined to arrive at the ranking: brand perception, market share, price position

Rosé sells well – Bordeaux adjusts

Sales of rosé wine has gone up with 2.8% since the beginning of the year while red wine is down with 2.5%. In Bordeaux the old denomination “clairet” has seen a revival with many new

The world’s most powerful brands

Drinks International, an English trade publication, has made a ranking of the world’s most powerful wine and spirits brands. Different factors have been combined to

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