Georges Haushalter has been named new President of CIVB, the producers’ marketing and promotion as well as co-ordination organisation in Bordeaux. CIVB is a very powerful and influential organisation in the wine world. They have
There is a handful of very large wine producers in the world, who together represent a quite big proportion of world wine production. It is not always obvious who they are since they sell their
By far the most common place to buy wine is in the supermarket/hypermarket. They account for around 50% of all sales (940 M 9l cases). On the other hand, growth in that segment is almost
The world market for wine is worth some US$ 256 billion (2009). In volume it means 3 billion cases (@ 9 litre) – an easy number to remember – or alternatively 27 billion litres (270
The list of top-selling wines is not, as could be expected, a particularly inspiring reading. Off License News, the English drinks magazine, makes a survey of the drinks business in the UK every year together
But we don’t mean just big, we mean REALLY, REALLY BIG. Want Wines in Liaoning in China has produced a bottle containing 1,850 litres of wine. It measures 5 meter in height. ‘We are very
It may sound obvious. But in Sweden there is a bag-in-box wine called Three Monkeys, and it might not be wise to do even with that. Some bright and investigative mind decided to test what
Perhaps they hoped no one would notice (although it is rather ‘bulky’). It appears that Sieur d’Arques in Limoux in the south of France has sold 160 million bottles of pinot noir to E&J Gallo
A new grouping of New Zealand wine producers has been created to promote quality wines from the island country. It is called The Specialist Winegrowers of New Zealand (TSWNZ!). In the first instance they focus
Dom Pérignon, the luxury champagne brand made by Moët & Chandon, i.e. the luxury products group LVMH, has launched a special packaging of the Dom Pérignon bottle for night clubs. It is called “lightskin” and
EU will launch a new logo to mark organic products (“biologique” in French). They created a large number of suggestions. Three suggested logotypes have been chosen for the final round – and you can be
A very elegant bottle safely guarded in an elegant wooden box decorated with stylish calligraphy. Harvest made by hand, of course, and delicately treated to produce a unique beverage for the connoisseur. Produced in only
Maybe they simply thought it was worth a try. For the fifth consecutive year the Association Fromage et Terroir publishes a calendar with cheesy photos. Each year they have featured lightly clad ladies, but this
No doubt it can contribute to the sales. The producer is called Domaine de l’Abbaye de Saint Hilaire. The monastic style seems to have been lost a long time ago, judging from their communications. A
There have been five “côtes”-appellations in Bordeaux: Premières Côtes de Blaye, Côtes de Francs, Côtes de Castillon, Premières Côtes de Bordeaux and Côte de Bourg. INAO has just approved officially the merger of four of
Johan Reuter, a member of the Association of American Wine Economists, wondered if advertisers in the wine magazines get a “kinder” treatment than those who don’t advertise. Or in other words: do advertisers get better
Figuratively speaking. Chateau Labegorce Zédé (Médoc, Bordeaux) will cease to exist as a wine as of 2009. Both Labegorce Zédé and Chateau Labegorce are owned by the family of the deceased Hubert Perrodo. The two
Can you make BiBs trendy? The first “pop up bar” is what they call it. The wine importer Philipson Söderberg has launched a wine bar dedicated to the “celebration of bag-in-box wines” in the centre
Wine Brands By Evelyne Resnick Publisher: Palgrave Macmillan This is an interesting book that we certainly recommend to those who are interested in the wine business and internet marketing. Evelyne Resnick is French and has
We read in the newsletter WoW News (no, it’s not about computer games!) that Absolut Vodka is launching a new marketing campaign: Naked Absolut: ” In An Absolut World, There Are No Labels” with e.g.
AOC Bordeaux and Bordeaux Supérieur are one of several regions that have a difficult time. 2008 was a small harvest and some areas were seriously hit by hail in 2009. Export and demand in general
Chateau Angélus in Saint Emilion, Bordeaux, is not making hand sewn shoes but something of the sort – haute couture. They destem their grapes by hand. When you make red wine in nine cases out
Domaines Rollan de By, best known for the Château Rollan de By in the Médoc, has launched a four bottle case with single variety wines. Each bottle contains wine from just a single grape variety.
There have been lots of discussions in champagne this year on how much the growers will be permitted to harvest. Curiously, the limit is not set until the beginning of September. Wit the crash in
CrushPad started a few years ago in California. It’s a (relatively) inexpensive way to make your own wine. They collaborate with wine producers and as a member / customer you get the possibility to (almost)
No, we’re not talking about the French anti-wine campaigns. 2.3 million euro (25 M SEK to be precise) is the budget that the Swedish retail monopoly Systembolaget spends on advertising in a year, according to
We recently discovered a wine from Côtes du Ventoux (recently renamed AOC Ventoux) called Chat-en-Oeuf, which obviously is a lame attempt to bask in the glory of Châteauneuf-du-Pape. A few years ago there was a
Karl Lagerfeld has designed a champagne glass for Dom Perignon (that no longer is the prestige cuvee of Moët & Chandon but a brand all of its own). The glass takes its shape from the
There are of course many ways, but sometimes you wonder over the imagination of the marketers. On prize winner contender is The Naked Winery (https://www.nakedwinery.com). Can there be any other motivation behind that name than
Sopexa is the name of a French marketing and promotional organisation focusing on wine (and other agricultural products). for example, they run www.wines-france.com. Their latest initiative is to recruit Sheri Sauter Morano to popularise French
Georges Haushalter has been named new President of CIVB, the producers’ marketing and promotion as well as co-ordination organisation in Bordeaux. CIVB is a very
There is a handful of very large wine producers in the world, who together represent a quite big proportion of world wine production. It is
By far the most common place to buy wine is in the supermarket/hypermarket. They account for around 50% of all sales (940 M 9l cases).
The world market for wine is worth some US$ 256 billion (2009). In volume it means 3 billion cases (@ 9 litre) – an easy
The list of top-selling wines is not, as could be expected, a particularly inspiring reading. Off License News, the English drinks magazine, makes a survey
But we don’t mean just big, we mean REALLY, REALLY BIG. Want Wines in Liaoning in China has produced a bottle containing 1,850 litres of
It may sound obvious. But in Sweden there is a bag-in-box wine called Three Monkeys, and it might not be wise to do even with
Perhaps they hoped no one would notice (although it is rather ‘bulky’). It appears that Sieur d’Arques in Limoux in the south of France has
A new grouping of New Zealand wine producers has been created to promote quality wines from the island country. It is called The Specialist Winegrowers
Dom Pérignon, the luxury champagne brand made by Moët & Chandon, i.e. the luxury products group LVMH, has launched a special packaging of the Dom
EU will launch a new logo to mark organic products (“biologique” in French). They created a large number of suggestions. Three suggested logotypes have been
A very elegant bottle safely guarded in an elegant wooden box decorated with stylish calligraphy. Harvest made by hand, of course, and delicately treated to
Maybe they simply thought it was worth a try. For the fifth consecutive year the Association Fromage et Terroir publishes a calendar with cheesy photos.
No doubt it can contribute to the sales. The producer is called Domaine de l’Abbaye de Saint Hilaire. The monastic style seems to have been
There have been five “côtes”-appellations in Bordeaux: Premières Côtes de Blaye, Côtes de Francs, Côtes de Castillon, Premières Côtes de Bordeaux and Côte de Bourg.
Johan Reuter, a member of the Association of American Wine Economists, wondered if advertisers in the wine magazines get a “kinder” treatment than those who
Figuratively speaking. Chateau Labegorce Zédé (Médoc, Bordeaux) will cease to exist as a wine as of 2009. Both Labegorce Zédé and Chateau Labegorce are owned
Can you make BiBs trendy? The first “pop up bar” is what they call it. The wine importer Philipson Söderberg has launched a wine bar
Wine Brands By Evelyne Resnick Publisher: Palgrave Macmillan This is an interesting book that we certainly recommend to those who are interested in the wine
We read in the newsletter WoW News (no, it’s not about computer games!) that Absolut Vodka is launching a new marketing campaign: Naked Absolut: ”
AOC Bordeaux and Bordeaux Supérieur are one of several regions that have a difficult time. 2008 was a small harvest and some areas were seriously
Chateau Angélus in Saint Emilion, Bordeaux, is not making hand sewn shoes but something of the sort – haute couture. They destem their grapes by
Domaines Rollan de By, best known for the Château Rollan de By in the Médoc, has launched a four bottle case with single variety wines.
There have been lots of discussions in champagne this year on how much the growers will be permitted to harvest. Curiously, the limit is not
CrushPad started a few years ago in California. It’s a (relatively) inexpensive way to make your own wine. They collaborate with wine producers and as
No, we’re not talking about the French anti-wine campaigns. 2.3 million euro (25 M SEK to be precise) is the budget that the Swedish retail
We recently discovered a wine from Côtes du Ventoux (recently renamed AOC Ventoux) called Chat-en-Oeuf, which obviously is a lame attempt to bask in the
Karl Lagerfeld has designed a champagne glass for Dom Perignon (that no longer is the prestige cuvee of Moët & Chandon but a brand all
There are of course many ways, but sometimes you wonder over the imagination of the marketers. On prize winner contender is The Naked Winery (https://www.nakedwinery.com).
Sopexa is the name of a French marketing and promotional organisation focusing on wine (and other agricultural products). for example, they run www.wines-france.com. Their latest
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