Tag: marketing

Champagne in Beaujolais? Are the Champenois crazy?

We all know that Champagne is protecting its name with an almost fanatical intensity. God help the non-champagne-producer who puts the name of Champagne on the label. We read in the French wine magazine La

New French symbol for food “made in France”

France has just launched a symbol to brand agricultural products with French origin: fruit, vegetables etc, but also wine. The symbol is a stylised Eiffel Tower with a scarf in French colours around its neck.

Untouched by Girasol advertisment

Sexism and equality in wine packaging

What do you think is most suggestive? Stylised pouting lips and the name “Wacky Chicks”, or A young girl with a flimsy skirt (petticoat?), with a wistful man with a flower, and the name “Untouched”?

Champagne raises yields with 20%

Champagne is one of the few wine regions where the permitted yield is modified almost every year. This is done in an effort to manipulate supply and demand and the prices that champagne sell for.

The 2012 calendar with sexy winemakers launched

Sorry ladies, it is not handsome vineyard farmers looking for spouses (does that TV program exist elsewhere?). It is twelve young female wine growers who have made a calendar, the Jungwinzerinnen Kalender. Each month in

Prices on Bordeaux primeurs mostly going up

Prices for Bordeaux primeurs are mainly going up. Again. Is that a cause for concern? No, we argue. Most if not all chateau in Bordeaux will have announced their prices for the primeurs 2010 by

Wine sales on internet up 30%, in France

According to recent statistics wine sales on the internet grew with 30% compared to last year and reached 176 M euro in France. The increase is higher than the growth in general e-shopping, that grew

New Zealand: bigger volumes, lower prices

The latest statistics show that New Zealand is producing more wine but getting less money for it. That is perhaps a confirmation of the fear that new plantings risk leading to an over-production and a

Ten year anniversary for Champagne des Vignerons

Traditionally champagne is made and marketed by the big ”houses” in the region, with all the well-known champagne brands. Quite few champagnes come from individual growers and bottlers. Some say that the fabulous success of

Tantrums of a Prima Donna

How to dig a deeper and deeper hole

Or: “A Prima Donna shouts too loud”? – A Portuguese challenge First of all I want to apologise to all my Portuguese friends, winemakers and others. And to all other who love Portugal and its

Delicatessen and wine shop in Bordeaux

We are in no way neutral in this case: Chateau Lestrille is a small, family-owned chateau in the Entre-deux-Mers region in Bordeaux, one of those “small and little known”, as opposed to “big and classed

South African wines’ biggest export markets

South Africa is making progress in its wine exports. Total exports are on the increase. Great Britain is the single biggest market but the Scandinavian countries are also performing very well, in particular Sweden that

The Drinks Business publishes China Report

The Drinks Business is a UK trade magazine on wines and spirits. they have just published a special issue on the Chinese market for wines and spirits: The China Report. And it is the first

The Chinese wine market: a specialists’ blog

Many wine producers are betting the future on the Chinese wine market these days. The export sales to most countries are weak, but China seems to have caught an appetite for wine. According to the

Internet – paradise for wine lovers?

In the last Brief we wrote about the total lack of interest in the (Swedish) wine trade, at both importers and in retail. This time it is the other way round: Jancis Robinson, one of

Languedoc to introduce Grand Cru…

Some areas in the Languedoc, that fulfil certain criteria, will be classified as Grand Cru according to a new proposal from the producers association, the CIVL. They want to have two levels: Grands Vins du

Bordeaux gets new boss

Georges Haushalter has been named new President of CIVB, the producers’ marketing and promotion as well as co-ordination organisation in Bordeaux. CIVB is a very powerful and influential organisation in the wine world. They have

Champagne raises yields with 20%

Champagne is one of the few wine regions where the permitted yield is modified almost every year. This is done in an effort to manipulate

Tantrums of a Prima Donna

How to dig a deeper and deeper hole

Or: “A Prima Donna shouts too loud”? – A Portuguese challenge First of all I want to apologise to all my Portuguese friends, winemakers and

Languedoc to introduce Grand Cru…

Some areas in the Languedoc, that fulfil certain criteria, will be classified as Grand Cru according to a new proposal from the producers association, the

Bordeaux gets new boss

Georges Haushalter has been named new President of CIVB, the producers’ marketing and promotion as well as co-ordination organisation in Bordeaux. CIVB is a very

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