Tag: marketing

Bordeaux CIVB wine business press conference 2014

The annual press conference of CIVB, Conseil Interprofessionnel du Vin de Bordeaux (the Bordeaux producers’ joint organisation for development, control, lobbying and political actions), with Bernard Farges, president, and Allan Sichel, vice-président and president of

Protect your wine with The Wine Condom

“The wine condom” will protect your wine once the bottle has been opened, it claims. Proper protection for your wine is indeed a good tag line. This new wine-related Kickstarter “wine condom” project had me

Government sales campaigns for organic wines?

The organic winegrowers in Languedoc-Roussillon say that the state, through advertising campaigns, should encourage French people to drink organic wines. It is difficult for us to do it ourselves, say the growers. They argue that

A snifter glass with brandy

The world’s biggest spirits brands 2012

Do you know which the world’s biggest selling spirit is? It is probably not at all what you think! There is actually quite a lot of myths around which is the world’s biggest selling spirits

Chinese champagne is but a memory

China has recently recognized the appellation Champagne. This means that in future in China you will not see any Chinese bubbles, or imported ones for that matter, that is labelled as Champagne if they do

Champagne is like haute couture?

More and more champagne houses mention the disgorging date on the label. A champagne often spends several years in the cool cellar of the producer, resting on the dead yeast from the second fermentation. Removing

Fat Bastard on video

Arrogant Frog and Fat Bastard are two rather unpleasant brand names for unpretentious French wines. And they happen to be big sellers on the export market. If the names show foreigners’ idea of the French

Saint Emilion and Stradivarius for lunch

In late October we were invited by Bernard Magrez to a luxurious lunch at Le Cinq, star restaurant at the Hôtel Georges V in Paris. We were there to celebrate several things. Bernard Magrez’ Château

Organic wines in fancy restaurants

74% of the gastronomic restaurants (which means that the bill, without wine, is at least 45 euro) in France have organic wines on their wine list. Many of them are also planning to expand its

What’s in a (wine’s) name…

Complicated wine names may be good for sales I have always thought that a complicated name on the wine label made the bottle harder to sell. But maybe it’s just the opposite. On www.lavigne-mag.fr we

Britt & Per Karlsson, BKWine

Like us on Facebook!

Facebook can be a fun and easy way to keep in contact with old (and new!) friends and to get informed about what’s going on. We at BKWine have recently changed fundamentally how we work

Bordeaux CIVB wine business press conference 2014

The annual press conference of CIVB, Conseil Interprofessionnel du Vin de Bordeaux (the Bordeaux producers’ joint organisation for development, control, lobbying and political actions), with

Government sales campaigns for organic wines?

The organic winegrowers in Languedoc-Roussillon say that the state, through advertising campaigns, should encourage French people to drink organic wines. It is difficult for us

Chinese champagne is but a memory

China has recently recognized the appellation Champagne. This means that in future in China you will not see any Chinese bubbles, or imported ones for

Champagne is like haute couture?

More and more champagne houses mention the disgorging date on the label. A champagne often spends several years in the cool cellar of the producer,

Fat Bastard on video

Arrogant Frog and Fat Bastard are two rather unpleasant brand names for unpretentious French wines. And they happen to be big sellers on the export

Organic wines in fancy restaurants

74% of the gastronomic restaurants (which means that the bill, without wine, is at least 45 euro) in France have organic wines on their wine

What’s in a (wine’s) name…

Complicated wine names may be good for sales I have always thought that a complicated name on the wine label made the bottle harder to

Britt & Per Karlsson, BKWine

Like us on Facebook!

Facebook can be a fun and easy way to keep in contact with old (and new!) friends and to get informed about what’s going on.

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