Tag: marketing

Street art, graffiti, in Valparaiso in Chile

Creative ideas for new times | New Brief – #203

Creative ideas for new times Creativity thrives in crises. That’s how the saying goes, isn’t it? We hope so. Because the wine industry will need all the ingenuity, it can muster. The wine world is

Moet & Chandon's gigantic winery outside Epernay, Champagne

Moët Hennessy bans herbicides in their own vineyards

Big headlines is a given when a giant like Moët-Hennessy announces that all of their vineyards in Champagne from 2020 will be managed without herbicides (weed-killers). The announcement was made at Vinexpo, which took place

A just picked bunch of gamay grapes

Beaujolais genius Georges Dubœuf dies at 86

The greatest of them all in Beaujolais, Georges Dubœuf, has passed away. Beaujolais has lost a great promotor. Of course, his wines will continue to thrive through his son Franck. Georges Duboeuf was born into

Bottles of organic (ekologiskt) wine in a shop

Does it cost more to be organic?

What does it really cost to convert to organic farming? It is sometimes said that “certification is expensive so the producer X works organically but does not certify”. That’s not correct. The certification is a

Teddy Hall Syrah Reserve, South Africa

A grape name on the label sells better

How much does a grape name on the label really mean? A lot. At least some people think so. During the international Chenin Blanc congress that took place in Angers in July, there was much

Vin på hyllorna i Sveriges mest välsorterade Systembolagsbutik

Life as a small wine importer

A true story Systembolaget, the Swedish wine and spirits monopoly, usually boasts its wide range of products, but as is well known, the majority of all their listed products, especially quality wines, are the result

Moet & Chandon's gigantic winery outside Epernay, Champagne

LVMH rules supreme in Champagne and Cognac

It is generally known that the luxury group LVMH (Louis Vuitton Moët Hennessy) dominates strongly in both Champagne and Cognac but it is still quite surprising when you see the figures. LVMH accounts for 22%

Street art, graffiti, in Valparaiso in Chile

Street art to promote Chilean wine in Valparaiso

The mythical Chilean port city of Valparaiso is a fascinating city in many ways, not least thanks to the artistic street art that gives the colourful city even more colour. Now the wine is also

Chateau Latour tower and vineyard, Bordeaux

A joke or false marketing?

Wine producers should not deceive consumers when they promote their wines. This story is about Château de Reignac in Entre-deux-Mers. This chateau was bought in the 1990s by Yves Vatelot. His ambition from the very

Amarone Classico aging in oak cask

Amarone Families changes name

Name can be a sensitive matter. Famiglie Dell’Amarone d’Arte, or Amarone Families, as it is commonly known in English, is an association founded in 2009, consisting of 13 family wineries in Valpolicella. The association wants

Cave cooperative Embres et Castelmaure co-operative, Les Corbieres, Languedoc

Marque & Coop: cooperative with quality ambitions

In today’s tough competition, all wine producers must make every effort to keep customers and to win new ones. Not least is it important for the cooperatives. These are important for the French wine industry

Wines in a wine shop in Paris

American wineries sell 60% direct to consumers

60% of sales is “direct to consumers” (DtC) for an average American winery, according to a recent report by the Silicon Valley Bank. Rob McMillan of the Premium Wine Division of the bank says that

Working in a steep vineyard

Champagne rejects astronaut in advertising campaign

Atout France is a government organization that is responsible for promoting various French tourist destinations. Recently, it launched an ad campaign aimed at French tourists. The slogan for the campaign is “France, tout un monde

The village of Saint Joseph in Morgon in Beaujolais, Burgundy

New ideas in Beaujolais: villages on the label

The Beaujolais producers are keen to prove that they do not only make Beaujolais Nouveau wines. One way to do this, they believe, is to give consumers a more accurate geographical indication on the labels.

Bottles of organic (ekologiskt) wine in a shop

Does it cost more to be organic?

What does it really cost to convert to organic farming? It is sometimes said that “certification is expensive so the producer X works organically but

Vin på hyllorna i Sveriges mest välsorterade Systembolagsbutik

Life as a small wine importer

A true story Systembolaget, the Swedish wine and spirits monopoly, usually boasts its wide range of products, but as is well known, the majority of

Chateau Latour tower and vineyard, Bordeaux

A joke or false marketing?

Wine producers should not deceive consumers when they promote their wines. This story is about Château de Reignac in Entre-deux-Mers. This chateau was bought in

Amarone Classico aging in oak cask

Amarone Families changes name

Name can be a sensitive matter. Famiglie Dell’Amarone d’Arte, or Amarone Families, as it is commonly known in English, is an association founded in 2009,

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