Tag: marketing

The EU leaf and the organic certifying organisation code FR-BIO-13 Agriculture France

Who wants organic wines today?

In France, sales of organic wines are a bit slow now. But there are export markets with a growing interest in these wines, says ISWR, a global company for data, analysis, and trends in the

Glera / prosecco grapes brought to the winery after harvest in Veneto

Prosecco and pinot grigio for Gen Z

Much is written about the fact that the young generation does not drink wine. That is not entirely true; the young drink wine, at least some of it (but not as much as the 60-plus).

Google Trends search data for "Italian wine" and "Spanish wine" over five years

Why is Italy doing so well? | New Brief #252

What can others learn from Italy? The country has been incredibly dominant in the Swedish market for several years. Italy sells twice as much as Spain and almost twice as much as France. Are the

Four religious statues on the cathedral in Reims

The German Blue Nun becomes French

Blue Nun is a German bestseller and legend (perhaps not for the best reasons), a riesling sold in a blue bottle with low alcohol content and high residual sweetness. 29 grams of sugar per litre

Rosé port made into a ”port tonic” at Quinta do Tedo, Douro Valley, Portugal

Innovative port wine producers find new customers

All wine regions need new customers. But global consumption is shrinking and if the global wine consumption continues to fall, consumers will become fewer and fewer. I just returned back home after 10 days in

Lo Petit Fantet d’Hippolyte, Pierre Bories, a natural wine with a funny and cute label

What are young wine drinkers looking for?

We hear it all the time nowadays: young people don’t drink wine. The wine industry is worried, in Europe and the USA. Sowine, a French consulting firm, has conducted a study on what French wine

Chateau Palmer, Margaux, Bordeaux

White AOP Médoc soon to be (maybe)

Once upon a time, quite a lot of white wine was made in Médoc. Then it was banned. Or, to be more precise, the eight appellations of the Médoc Peninsula can only be used for

Vin på hyllorna i Sveriges mest välsorterade Systembolagsbutik

Are Swedish consumers conservative or adventurous?

Wine Intelligence, an English market research company, recently published its annual report on the Swedish wine market. (BKWine was among those interviewed for input.) Swedish wine consumers have, the report writes, a good brand awareness

The EU leaf and the organic certifying organisation code FR-BIO-13 Agriculture France

Who wants organic wines today?

In France, sales of organic wines are a bit slow now. But there are export markets with a growing interest in these wines, says ISWR,

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