Much is written about the fact that the young generation does not drink wine. That is not entirely true; the young drink wine, at least some of it (but not as much as the 60-plus).
We hear it all the time nowadays: young people don’t drink wine. The wine industry is worried, in Europe and the USA. Sowine, a French consulting firm, has conducted a study on what French wine
It is vital for all wine producers today to think strategically and to adapt to the circumstances. It is important not least for a cooperative, but with many members who need to be persuaded, changes
How much do you spend on an everyday wine? – That was the question the prominent Swedish wine association “Munskänkarna” asked its members in a survey to find out how much they are willing to
Wine consumption in France is decreasing year after year, but not evenly for all colours or appellations. The French now prefer white wines (190,000 more buyers between 2019 and 2022) to red wines (629,000 fewer
German wine producers are adapting to the evolving tastes of consumers. This is the conclusion of the German Wine Institute after last year’s mandatory tasting of all German quality wines. Exactly half – 50% –
Wine Intelligence, an English market research company, recently published its annual report on the Swedish wine market. (BKWine was among those interviewed for input.) Swedish wine consumers have, the report writes, a good brand awareness
Earlier this year, Wine Intelligence conducted a market survey on consumer trends in the Swedish wine market. During a webinar, some of the results were presented. Ulf Sjödin, category manager at Systembolaget, the Swedish retail
What do consumers want to know about the wine they are about to buy? Do they want a detailed table of contents? No, it doesn’t seem that way if one is to believe a survey
Like the other major wine countries in Europe, France’s wine industry has undergone major changes in recent years. From the 1960s, the vineyard surface declined for many years. However, since a couple of years, it
At this time of year, it is popular to try to figure out new trends for the coming year. It’s hard, but on the other hand, you can almost say anything because who can say
Should you feel ashamed if you prefer some sweetness in your wines? No, says American Tim Hanni, Master of Wine. He has written a book on the subject, “The Sweet Wine Lovers’ Manifesto”. In the
We were contacted a little while back by a PhD student at Swinburne University of Technology in Australia. She is working on a research project concerning “foodies” and other people who travel for pleasure for
It is sometimes said that the young people of today do not drink wine. It may be true or not, but whatever the case it is very different from one country to another. A recent
A major market research conducted on behalf of Sudvinbio, a French producer association for organic wines, shows how consumers in four countries – France, Germany, the UK and Sweden – perceive organic wines. A large
FranceAgriMer, a body linked to the French Ministry of Agriculture, has recently published statistics on how much still wine the French households buy and drink at home (sparkling wine not included). The French buy a
In France, women buy the food and men the wine. Of course, with some generalization, but in La Vigne, we read of a survey conducted by the company SymphonyIRI showing that 55% of wine buyers
Much is written about the fact that the young generation does not drink wine. That is not entirely true; the young drink wine, at least
We hear it all the time nowadays: young people don’t drink wine. The wine industry is worried, in Europe and the USA. Sowine, a French
It is vital for all wine producers today to think strategically and to adapt to the circumstances. It is important not least for a cooperative,
How much do you spend on an everyday wine? – That was the question the prominent Swedish wine association “Munskänkarna” asked its members in a
Wine consumption in France is decreasing year after year, but not evenly for all colours or appellations. The French now prefer white wines (190,000 more
German wine producers are adapting to the evolving tastes of consumers. This is the conclusion of the German Wine Institute after last year’s mandatory tasting
Wine Intelligence, an English market research company, recently published its annual report on the Swedish wine market. (BKWine was among those interviewed for input.) Swedish
Earlier this year, Wine Intelligence conducted a market survey on consumer trends in the Swedish wine market. During a webinar, some of the results were
What do consumers want to know about the wine they are about to buy? Do they want a detailed table of contents? No, it doesn’t
Like the other major wine countries in Europe, France’s wine industry has undergone major changes in recent years. From the 1960s, the vineyard surface declined
At this time of year, it is popular to try to figure out new trends for the coming year. It’s hard, but on the other
Should you feel ashamed if you prefer some sweetness in your wines? No, says American Tim Hanni, Master of Wine. He has written a book
We were contacted a little while back by a PhD student at Swinburne University of Technology in Australia. She is working on a research project
It is sometimes said that the young people of today do not drink wine. It may be true or not, but whatever the case it
A major market research conducted on behalf of Sudvinbio, a French producer association for organic wines, shows how consumers in four countries – France, Germany,
FranceAgriMer, a body linked to the French Ministry of Agriculture, has recently published statistics on how much still wine the French households buy and drink
In France, women buy the food and men the wine. Of course, with some generalization, but in La Vigne, we read of a survey conducted
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