It’s great to have access to all this wine information… But watch out! Most things we want to know about today, we can google in a few seconds. It’s terrific and it’s hard to imagine
In Sweden advertising for wine must be very restrained, as in many other countries (France for instance). In principle, you are only allowed to show the product in the ad i.e. the packaging. In recent
The French anti-wine lobby has collected another win. LVMH, owner of the Champagne house Moët & Chandon, has been fined €30,000 by a Paris court for an ad campaign they ran in 2003/4 on the
Martin Scorsese (Taxi Driver, Raging Bull, The Departed…) has made a commercial (advert) film for the big Spanish cava producer Freixenet. The film stars Scorsese himself and tells the story of a lost and found
We thought last Brief’s feature on lightly clad females promoting Chablis was a low water mark (Chablis Chic), but how wrong we were. The French association of terroir cheese producers have produced a calendar with
Chablis has recruited the famous French fashion photographer and ex-model Bettina Rheims to create images for a promotional campaign on Chablis. It is mostly lightly clad females and old vines mixed up, all in contorted
Perhaps not something that would catch on with most marketeers (and certainly not the advertising regulators) in Europe. But a South African wine producer has launched a campaign featuring lightly clad (actually, not at all)
It’s great to have access to all this wine information… But watch out! Most things we want to know about today, we can google in
In Sweden advertising for wine must be very restrained, as in many other countries (France for instance). In principle, you are only allowed to show
The French anti-wine lobby has collected another win. LVMH, owner of the Champagne house Moët & Chandon, has been fined €30,000 by a Paris court
Martin Scorsese (Taxi Driver, Raging Bull, The Departed…) has made a commercial (advert) film for the big Spanish cava producer Freixenet. The film stars Scorsese
We thought last Brief’s feature on lightly clad females promoting Chablis was a low water mark (Chablis Chic), but how wrong we were. The French
Chablis has recruited the famous French fashion photographer and ex-model Bettina Rheims to create images for a promotional campaign on Chablis. It is mostly lightly
Perhaps not something that would catch on with most marketeers (and certainly not the advertising regulators) in Europe. But a South African wine producer has
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