The price comparison search engine Twenga has analysed how their visitors search for wine in different countries. Here are some statistics:
– France: 86% of searches are for French wine
– Italy: 52% are for Italian wine, 43% for French
– Spain: 50% are for Spanish wines, 24% for French and 13% for Italian
– Germany: 40% are for French wine, 27% for Italian, and only 11% for German
– Great Britain: 64% French, 20% Italian
Some more details by country:
Top ten searches in the UK:
– Bordeaux
– Bourgogne (French Burgundy)
– Champagne
– Vallée du Rhône
– Loire
– Languedoc Roussillon
– Spanish Rioja
– French sparkling wine
– Italian Barolo
– Pinot Grigio Italy
Top ten searches in France:
– Bordeaux
– Bourgogne (French Burgundy)
– Champagne
– Vallee du Rhône
– Loire
– French sparkling wine
– Languedoc Roussillon
– Alsace
– Provence
– Jura
Top ten searches in Italy for Italian wines:
– Barolo
– Pinot Grigio
– Chianti Classico
– Amarone
– Nero d’Avola
– Syrah
– Gavi
– Marsala
– Prosecco di Valdobbiadene
– Montepulciano d’Abruzzo
Top ten in Spain for Spanish wines:
– Rioja
– Albarino
– Cava
– Crianza
– Jerez
– Rueda
– Ribeira sacra
– Ribera del duero
– Penedes
– Tempranillo
Top six in Germany for German wines:
– spatburgunder
– deutscher riesling
– dornfelder
– grauburgunder
– scheurebe
– weissburgunder
Evidently French don’t drink much else than French wine, Italians and Spanish are a little more adventurous, Germans don’t seem to particularly like German wines, and English wine drinkers are very conservative. More info on the Twenga blog
