The wine trade doesn’t care about younger consumers?

Skribent: Per Karlsson
2007-04-02

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Skribent: Per Karlsson
2007-04-02

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Article filed in: Nyheter » The wine trade doesn’t care about younger consumers?

Wine X is, or was, a wine magazine for “young adults, the Generation X. Wine X has now folded, well, been forced to close down. According to the founder and editor, Darryl Roberts, they had to close mainly because of lack of interest in the wine trade for the younger generation. Is the trade not really interested in attracting younger consumers to wine? Could it be so that the margins are higher on alcopops and spirits and the trade prefers to keep younger drinkers on that? decanter.com

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Skribent:

Per Karlsson

Swedish. Per is co-founder together with his wife Britt of BKWine. Rumour has it that his interest in wine started already when he was 11. Just like Britt he visits some 200 wineries each year on wine tours and for journalistic research. He writes about wine primarily online on BKWine Magazine and in the BKWine Brief. Per is also a professional photographer, specialising in wine and travel photography. See BKWine Photography for more on this. Since a few years back he has also branched out into video production on the same subject. He has contributed all images, and some text, to BKWine’s wine books.

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Skribent:

Per Karlsson

Swedish. Per is co-founder together with his wife Britt of BKWine. Rumour has it that his interest in wine started already when he was 11. Just like Britt he visits some 200 wineries each year on wine tours and for journalistic research. He writes about wine primarily online on BKWine Magazine and in the BKWine Brief. Per is also a professional photographer, specialising in wine and travel photography. See BKWine Photography for more on this. Since a few years back he has also branched out into video production on the same subject. He has contributed all images, and some text, to BKWine’s wine books.

Mer artiklar av denna skribent

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Våra vinresor

”World’s Top Wine Tours” och många andra positiva omdömen från resenärer och från tidningar. Vi på BKWine ger dig upplevelser i vindistrikten som ingen annan vinresearrangör gör. Med en ojämförlig erfarenhet och kunskap om vin och vinresor. För den nyfikne entusiasten.

Våra vinböcker

Vi har skrivit mer än tio böcker om vin. De har vunnit både svenska och internationella priser, t.ex. av Måltidsakademien, Gourmand International och International Organisation of Vine and Wine. Läs dem om du vill veta mer om vin!

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