“We don’t want to hear another word about the crisis in Bordeaux!” The phrase comes from Sylvie Courcelle from Château Thieuley, a Bordeaux Supérieur estate. She and 17 other young Bordeaux producers, all around 27-35 years old, recently unveiled their new initiative called Bordeaux Oxygène. The purpose is to show to the world that there is a lot of dynamism in Bordeaux, that Bordeaux is not just a place with stuffy old men, and that, yes, it can be young and trendy to drink Bordeaux wine. “But it’s not a revolution” underlines Florence Lagragette of Château Loudenne in Médoc, “We want to stay with traditions, but there is a need for new ideas, willingness to progress and above all, Bordeaux needs to become better at communications and marketing”. (Photo: Benoit Trocard, President, Bordeaux Oxygene)
Bordeaux Oxygène has the following members:
- Juliette Bécot, Château Joanin Bécot, Côtes de Castillon
- Jean-Jacques Bonnie and Séverine Bonnie, Château Malartic-Lagravière, Pessac-Léognan
- Jean-Baptiste Bourotte, Clos du Clocher, Château Bonalgue, Pomerol
- Alice Cathiard-Tourbier, Château Smith Haut Lafitte, Pessac-Léognan
- Mathieu Chadronnier, Château Marsau, Côtes de Francs
- Matthieu Cuvelier, Château Clos Fourtet, Saint Emilion 1er Grand Cru Classé
- Marie and Sylvie Courselle, Château Thieuley, Bordeaux Supérieur
- Coralie de Boüard, Château Angélus, Saint Emilion 1er Grand Cru Classé
- Basaline Despagne – Thibault Despagne, Château Tour de Mirambeau, Bordeaux Supérieur
- Erwan Flageul, Château Brillette, Moulis-en-Médoc
- Caroline Frey, Château La Lagune, Haut-Médoc Grand Cru Classé
- Eloïse Heeter-Tari, Château Nairac, Sauternes Cru Classé
- Edouard Labruyère, Château Rouget, Pomerol
- Florence Lafragette, Château Loudenne, Médoc
- Jean-Christophe Mau, Château Preuillac, Médoc
- Jean-Antoine Nony, Château Grand Mayne, Saint Emilion Grand Cru Classé
- Stéphanie Rolland-Lesage, Château Le Bon Pasteur, Pomerol
- Jérôme Tourbier, Les Sources de Caudalie – Hôtel, Restaurant, SPA
- Benoit Trocard, Clos Dubreuil, Saint Emilion Grand Cru, Clos de la Vieille Eglise, Pomerol
What do you think? Comment on this in the blog.
