Why do it the simple way when you can make it complicated

Skribent: Per Karlsson
2007-07-04

Dela / gilla:

Skribent: Per Karlsson
2007-07-04

Dela / gilla:

Article filed in: Nyheter » Why do it the simple way when you can make it complicated

The Swedish monopoly retailer Systembolaget (who also likes to take on a particularly responsible attitude when it thinks that the citizens are not quite up to it) has a project to introduce level indicators on Bag-in-Box wines so that the consumer can see how much is left in the plastic bag inside the box. Unfortunately, as they note in their latest newsletter “the proposals that have so far been presented have all incurred a substantial cost for the packaging”, but they continue their quest. Perhaps they don’t think that the consumers are willing to pay a substantial premium to get the gauge on the box. Which seems entirely reasonable, considering that you can check the level by simply lifting the box and feel its weight. For no extra cost. But why choose a simple solution?…

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Per Karlsson

Swedish. Per is co-founder together with his wife Britt of BKWine. Rumour has it that his interest in wine started already when he was 11. Just like Britt he visits some 200 wineries each year on wine tours and for journalistic research. He writes about wine primarily online on BKWine Magazine and in the BKWine Brief. Per is also a professional photographer, specialising in wine and travel photography. See BKWine Photography for more on this. Since a few years back he has also branched out into video production on the same subject. He has contributed all images, and some text, to BKWine’s wine books.

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