The net profit for 2008 for Systembolaget AB, the Swedish retail alcohol monopoly, reached 833 M SEK (76 M euro). Total turnover increased from 20.2 M SEK to 21.3 M SEK and sales measured in volume pure alcohol grew with 2.7%. The CEO, Anitra Steen, is keen to point out the benefits of having a monopoly that is not profit motivated. Not motivated? Decent enough anyway.