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How do trends in the wine world start?
How could pinot grigio from Italy become such an export success? A grape that was barely even found in Italy 20 years ago. It appeared out of nowhere, was shipped across the Atlantic and became America’s most popular white wine.
A new DOC was created a couple of years ago. It covers almost all of north-western Italy and is primarily dedicated to pinot grigio. The grape is now one of Italy’s most planted and is rapidly getting closer and closer to sangiovese. But in most cases, it produces relatively unremarkable wines. How did this happen?
The success was a given in the United States as soon as the Italians put the name of the grape on the label. Pinot grigio, easy to pronounce but still wonderfully Italian. I do not think the French would have had the same success with pinot gris. It doesn’t have the same feeling to it.
You attract customers with the packaging, with a beautifully designed label. And with the grape name. Virtually all grapes have synonyms. Why not look for one that looks enticing on the bottle?
Think of the story with zinfandel and primitivo. The first is firmly rooted in California, the second in Puglia in southern Italy. What a boost it must have been for the producers when it was discovered that it is the same grape.
Both regions suddenly had a new grape to attract customers without having to replant the vineyard. Primitivo from California for customers who want to discover something new. In the United States, primitivo sounds more sophisticated. And Italian. Zinfandel from Apulia for those who think that primitivo needs extra everything. You can choose the name according to the target group.
You can also choose a synonym that will give an indication of the style of the wine. It has been done for a long time with shiraz and syrah. Shiraz on the bottle and the consumers will guess that the inspiration comes from Australia, with syrah, they will more likely think France. In Germany, they have their own name for pinot gris/grigio, namely grauburgunder. Another German synonym for the grape is ruländer, but then the wine is sweet. The name of the grape can be a wealth of information.
Because unknown grapes are so popular today, why not call your chardonnay morillon blanc instead, a synonym used in Austria? But also sometimes in Languedoc – we know at least one producer in Languedoc who does so – to (maybe) fool those who do not want chardonnay but instead something new and exciting. It worked on us. But it doesn’t matter. The wine was good.
But maybe it’s a tendency that is about to be reversed? Is the next trend to put the soil type on the label? We have already seen “schist” (slate) on labels. And a hot theme today is wines from volcanic soils. The fact that virtually all soil types (except the sedimentary ones) are volcanic, including granite, perhaps matters less?
In the Brief
This month we continue our series on organic wines and similar methods. This month’s two articles are about topics that are often misunderstood and often cause heated debate: biodynamic wines and “natural wines”.
If you want to know what these concepts stand for, without the controversy, with facts and with our analysis, then read this month’s articles. See more below.
In the Brief, you can read about plenty of other things as well, for example, about the National Wine day in Moldova, which you can participate in on Saturday, wherever you are.
Travel
It’s still calm on the travel front. Not totally “all quiet” but pretty close. We have just completed a fantastic trip to Sicily, an island with many surprises. And with volcanic wines.
Otherwise, it will be a wait until next year. We have some great classics on the program for spring 2021 and are just putting the final details in place for autumn 2021. If you want to plan long-term, the magnificent winter tours to the southern hemisphere will return in winter 2022.
See more below.
We look forward to the world eventually returning to a little more normal and to that you will soon start to crave travel again. We already feel it.
And when you long to get out in the vineyards, we hope you choose to travel with someone who specializes in wine travel, who can give you that exceptional experience, someone whose aim is not lure you to buy certain producers’ wines, and who really knows about wine.
You know who we mean, I hope.
We look forward to seeing you again soon.
Feel free to send us an email and tell us about your longing for the vineyards.
Enjoy the Brief!
Britt & Per
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What’s on at BKWine Tours
BKWine is also one of the world’s leading wine tour operators. Here’s what we currently have on our scheduled wine tour program:
- South America, Chile and Argentina, January 18 – 31, 2021
- New Zealand, February 18 – March 5, 2021
- South Africa, March 17 – 26, 2021
- Bordeaux, April 21-25, 2021
- Champagne, May 19-23, 2021
- Champagne, September 22-26, 2021 (possible combination with Bordeaux)
- Bordeaux, September 29 – October 3, 2021 (possible combination with Champagne)
- Chile-Argentina, January 2022
- South Africa, February 2022
- New Zealand, March 2022
We also make custom designed wine tours.
We’re different than most other wine tour operators. We are people who know wine inside out, who travel constantly in wine regions, who write award winning books about wine. Who do this out of passion. Our tours are different from others. More in wine tours: BKWineTours.com.
Read our books
We have written several wine books, ten at the last count. Unfortunately, only one of them has been translated to English; the others are (so far) only available in Swedish. This is the one that is available in English:
All our books are on wine, but on different subjects: wines of the Languedoc, wine growing and wine making, the wines of France, Tuscany, Bordeaux, Piedmont, Burgundy, Champagne. Several have won prestigious prizes and awards from Gourmand International, OIV and others. Read more on our wine books.
News from the world of wineWhat’s been happening in the world of wine recently. |
National Wine Day in Moldova 3-4 October, new version, online
And in addition: For anyone who cannot travel to Moldova right now, but who wants to know more about this exciting wine country on the eastern outskirts of Europe, a Zoom webinar will be organised on October 3 at 7 PM Moldovan time (6 pm French/central European time) with wine experts and journalists from different countries. The webinar is hosted by Jamie Goode, a well-known English wine journalist. To register, click here. Read our series of articles about Moldova the wine country here. |
Early and excellent harvest in the autumn of 2020
Languedoc has had a good harvest all over the region with good autumn weather, fine grapes, good quantity and promising quality. From Sancerre, Domaine Henri Bourgeois announces that the first grapes were picked on August 31. Good quality overall, not least the pinot noir wines look very promising with a good balance between sugar, acidity and tannins. Bernard Duseigneur at Domaine Duseigneur in Châteauneuf-du-Pape tells us that, contrary to the northern Rhône, he suffered neither from drought nor from extreme heat. “We’ve had just enough of both, so the juices are well balanced in alcohol and acidity with medium-bodied tannins. So far the vintage looks promising”, says Bernard, but he adds that he has to wait until the end of the fermentation to have a more precise idea. |
Kullabergs Winery awarded with both gold and silver
Winemaker K Felix G Åhrberg has previously studied at Klosterneuburg in Austria, which of course made it even nicer to win medals in an Austrian wine competition. K 2018 is a dry white wine which, says the winemaker, has gained some character from botrytis-affected grapes. Price in Sweden is 449 SEK (~45 euro). Congratulations, Kullabergs Winery! Read more: http://kullabergs.se/english |
Old heat-resistant grape varieties reintroduced in Spanish Castilla y León
The researchers found a vast number of “forgotten” grape varieties in the vineyards. After evaluation, 14 grape varieties have now been selected: áurea, bastardillo chico (merenzao), bruñal, cenicienta, estaladiña, gajo arroba, mandón (garró), negreda, negro saurí (merenzao), puesta en cruz (rabigato – well-known in the Douro Valley), puesto mayor, rufete serrano blanco, tinto jeromo and verdejo colorao. All of these have given good results both in the vineyard and in the wine cellar. Some are already approved for planting, others are waiting for permission. These “new” grape varieties will complement tempranillo and other varieties that already exist in the region. Castilla y León includes famous Ribera del Duero. Read more: http://www.itacyl.es/en/inicio |
Millésime Bio, the wine fair for organic wines, 25-27 January 2021
The first Millésime Bio was in 1993 and since then the fair has grown bigger every year. The interest among growers to exhibit in 2021 has been huge. The fair was fully booked very quickly. 15% of the exhibitors will participate for the first time. The interest among wine merchants and importers is also great. Right now, everyone wants organic wines it seems. It has traditionally been a rather different wine fair because all exhibitors have a “table”, no large trade fair stands, everyone has the same space. We will see if it will be so in 2021 too. Also different, and very interesting, because it attracts many smaller producers. Recommended. Read more: https://www.millesime-bio.com/en Read: If you want to know more on these wines you can read our book on organic, biodynamic and natural wines. |
What consumers really want to know when buying wine
What those who participated in the survey “always want to know” is the style of the wine (78%, it is an American survey where “type” seems to be equated with grape variety), the taste (69%) and where the wine comes from (42%). 40% answered that they find it difficult to buy a wine due to too much to choose from. 80% responded that they have a hard time choosing because they do not know how the wine will taste and if they or their friends will like it. 37% said that in the past year they had bought a wine that they thought would taste in a certain way, only to discover that it did not. Best to have an open mind when you open a bottle. Read more on what consumers want in a wine: winebusiness |
Are there pesticide residues in my wine?
There is now a private French label for this, since 2017, called zéro résidu de pesticides (ZRP). The label has quickly become popular for vegetables and other foods. Vignerons de Tutiac, a wine cooperative in Bordeaux, became the first members from the wine industry in 2019. Others are on their way in. The association analyses the wines for the active substances allowed in the vineyard. If the neighbour grows another crop, they also analyse for the active substances that are allowed for that crop. If an active substance is measured at more than 0.01 mg/kg (which is well below the permitted limit for health reasons), the wine may not use the label. Another requirement for using the label is that you refrain from certain synthetic products, e.g. all products classified as carcinogenic, mutagenic or reproductive (CMR). Read more: mon-viti and their rules https://www.nouveaux-champs.fr/cahier-des-charges/ . But it is perhaps important to keep in mind that pesticides in the wine is not a big issue to worry about. The big problem with pesticides (spraying in the vineyard) is the impact it can have on the environment in and around the vineyard and, above all, the health risks it entails for those working in the vineyard or living close. Read: Read more on sprays and treatments in the vineyard in our article on organics in the vineyard. |
Well-known oenologist in Languedoc warns producers of wild yeast
Jean Natoli has a very well-regarded oenological laboratory in the Languedoc, a region where wild fermentation is apparently increasing. Jean Natoli himself is critical of the wild yeast. He has looked at the laboratory’s statistics and notes that the risk of winemakers getting into trouble is ten to a hundred times greater if they use wild yeast. During wild fermentation, he says, high levels of ethyl acetate, volatile acids, brettanomyces or other off-flavours are more easily formed. He thinks it is far better to explore the interesting range of cultured yeast of other yeast strains than Saccharomyces cerevisiae that exists today. Read more vitisphere |
Pouilly-Fuissé in Burgundy gets premier cru vineyards, lots of them
These are the first premier crus to be awarded in the Mâcon region, the southernmost Burgundy region (if we do not count Beaujolais). Pouilly-Fuissé produces only white wines, from chardonnay, which, despite the absence of premier cru vineyards, have long had a very good reputation. I guess now the reputation will increase even more and so will the prices. Read more: inao |
FeaturesArticles and features published on BKWine Magazine and on our wine travel blog and photography blog in the last month. |
Master class on organic wine with WineEd and BKWine
A while back we were invited by WineEd in the UK to participate in one of their video conference webcasts, their Monday Masterclasses. They wanted to organise a masterclass on organic wine and we felt very honoured to be the people that they contacted for this presentation. Watch the master class on BKWine Magazine: Organic wines in a video master class with WineEd. Read: If you want to know more on these wines you can read our book on organic, biodynamic and natural wines. |
What is biodynamic wine? Facts on BD
Read our article on BKWine Magazine if you want to get past the myths and misunderstandings on biodynamics: Biodynamic cultivation and wines: What is it really? | Part 5 in our series. |
What is ”natural wine”? We explain
Read our article on BKWine Magazine: Natural wine – what is it? | part 6 in our series. |
Sybille Kuntz and Markus Riedlin launch new wines. Plus rosé and orange
With two surprises: rosé and orange. Read Sven-Olof Johansson’s article on BKWine Magazine: Sybille Kuntz and Markus Riedlin back in Stockholm with brilliant wines. |
Wine ToursSome information on our current and future wine tours. Book a wine tour with the “world’s top wine tour operator” today (or when you feel like travelling to wine country). |
Plan for a wine tour in spring 2021 or for the autumn: Bordeaux and ChampagneFor the spring 2021 we are offering wine tours to two of the great classic of French wine regions: stylish Bordeaux and festive Champagne. We hope everything will be a bit more normal by then and that you all are eager to travel again. We would love to see you in spring 2021 and in the autumn of 2021: Bordeaux, traditional but more modern than ever
Wine tour to Bordeaux, April 21-25, 2021 Wine tour to Bordeaux, September 29 – October 3, 2021 (This autumn tour will also be offered in combination with the Champagne tour; more details will soon be available on our website) Champagne, a wide variety of styles
Wine tour to Champagne, May 19-23, 2021 Wine tour to Champagne, September 22-26, 2021 (this tour will also be offered in combination with the Bordeaux tour; more details will soon be available on our website) |
Come to the harvest time in the warm and sunny New World with us, winter 2022 | wine toursA little long-term planning feels just right at the moment. Imagine the beginning of 2022, it’s winter and it’s cold. The dark season in the northern hemisphere. Instead of sitting at home all winter, join us on one of our long-haul tours that we do in January, February and March. A well-deserved change for all of us. These three exciting wine tours will go to Chile-Argentina, New Zealand and South Africa, fabulous wine countries to visit both for the beautiful nature, the wines and the food. And, of course, for all the passionate people that we meet. If you are interested in any of these three tours, contact us with your questions. Chile and Argentina, January 2022
The travel program for South America, Chile and Argentina in 2022 is not yet quite ready, but it will be very similar to the 2021 wine tour program for South America, Chile and Argentina 2021. South Africa, February 2022
The travel program for South Africa in 2022 is not yet quite ready, but it will be very similar to the 2021 wine tour program for South Africa 2021. New Zealand, March 2022
The travel program for New Zealand in 2022 is not yet quite ready, but it will be very similar to the 2021 wine tour program for New Zealand 2021 |