Sopexa is the name of a French marketing and promotional organisation focusing on wine (and other agricultural products). for example, they run www.wines-france.com. Their latest initiative is to recruit Sheri Sauter Morano to popularise French wines. Her focus will primarily be to promote everyday French wines – top-of-the-range luxury products like classed growth bordeaux and champagne don’t have the same problems on the export market. Ms Sauter Morano comes from North Carolina, is 33 years young, don’t speak French, and is the youngest master of Wine ever. and only the second female MW in the US. You can read her blog here: www.wines-france.us. Read more Bloomberg.com
