Designers have a little more leeway to be creative when working with Bag-in-Box compared to bottles. In November, the best-designed Bag-in-Box was voted for in France. The organizers of the wine competition “Best Wine in Box” also organize “Best Dressed Wine”.
The 2020 Palme d’Or went to French Fuel Rouge from the cooperative Vignerons d’Aquitaine, which received the award for its original and amusing trompe l’oeil. Only wines that have won a medal in the wine competition may participate in the design competition. Both what is on the inside and on the outside of the box is important.
Look at the picture of the winning box here: mon-viti.
(The box in the image below is an entirely different kind of box.)