The wine world’s most powerful brands are mainly found outside of Europe

Wine Intelligence Global Wine Brand Power 2022 lists the wine world’s strongest brands right now. Many familiar names are on the list, which once again shows that it is the New World that dominates when it comes to large volumes.

(“Most powerful brands” is of course strongly linked to production in large volumes and thus large marketing budgets.)

The only Europeans on the list are Mouton Cadet and J.P Chenet in eighth and ninth place, respectively.

The world’s strongest wine brands

1. Yellow Tail (Casella Family Brands, Australia)
2. Casillero del Diablo (Concha y Toro, Chile’s largest wine producer)
3. Barefoot (Gallo, USA)
4. Gallo Family (USA)
5. Jacob’s Creek (Penfolds, Australia)
6. Gato Negro (San Pedro – VSPT Wine Group, Chile)
7. Santa Carolina (Chile)
8. Mouton Cadet (Baron Philippe de Rothschild SA, France)
9. J.P Chenet (Chais de France, France)
10. Lindemans (Treasury Wine Estate, Australia)

Read more: WineIntelligence