It’s been a trend for some time now but we think it will continue and perhaps accelerate in 2010. We consciously say “eco-friendly” and not organic wines since there is a big group of producers who work with so called culture raisonnée (almost organic, but not quite 100% so; sometimes wrongly, in our opinion, translated to ‘sustainable wine growing’). This group continues to grow and is in numbers probably bigger than organic wine growers. But both culture raisonnée, organic and bio-dynamic vine growing will grow. And if the EU agrees, as is the plan, on what an “organic wine” will be it will accentuate the trend (today there is only “wine made from organically grown grapes”; what is done in the wine cellar is not regulated).
