In France, sales of organic wines are a bit slow now. But there are export markets with a growing interest in these wines, says ISWR, a global company for data, analysis, and trends in the alcohol industry.
A whopping 60% of all organic wines worldwide are drunk in Germany, France, and the UK.
Other countries, such as Australia and South Korea, previously drank very little organic wine but are now seeing a significant increase, and it is believed that the potential exists for further growth. Other potential significant markets for organic wine are Hong Kong, Brazil, and New Zealand, IWSR believes.
“Alternative” wines, such as organic, biodynamic, and natural wines, are top-rated among millennials (born between 1981 and 1996). This group makes up 69% of consumers in China and is, of course, a large consumer group in many other countries as well.
So, there is probably hope for organic wine. Sweden and Germany are the two markets that are currently considered mature within the organic segment.
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Read: Read more on organic and biodynamic wines in BKWine’s book Organic, Biodynamic and Natural winemaking.
