The usual infighting between French appellations…
Renaming the French table wines to Vin de France was an ingenious move. They were formerly called vin de table, wines without geographical origin. “France” is a brand name that goes down well in most countries and big wine firms with a flair for marketing have been quick to take advantage of this. But now a potential fight is underway.
Producers of IGP Pays d’Oc (the old Vin de Pays d’Oc) announced some time ago that they will from now on emphasize not only their Languedoc origin, but also their French origin.
Starting this year all promotional material about these wines will mention their double origin, IGP Pays d’Oc and Vin de France. They have even come up with a slogan that reads: “Vin de France par naissance, Vin de qualité par conviction” which translated means “French by birth, quality wine by conviction.”
This is definitely a kick in the head for the The Vin de France category (which according to the EU definition is not quality wines). The Pays d’Oc producers export a large part of their production and do not like the idea that someone should have the exclusive right to be French. Read more on Vitisphere.
