The French catch the bag-in-box bug: 25% of wine sold in Bib

Author: Per Karlsson
April 12, 2011

Share / Like:

Author: Per Karlsson
April 12, 2011

Share / Like:

Article filed in: News » The French catch the bag-in-box bug: 25% of wine sold in Bib

Plastic bag for Bib, copyright BKWine Photography

2.23 million litres of wine was sold in bag-in-box in the big retail chains in France in 2009. This represents 24.4% of the volume! It is an increase of 17.5% compared to 2008. Evidently the bib wines are getting more expensive: the value of sales reached 530 million euros which was an increase with 20%.

The figures include sales in “grandes surfaces” and excludes direct sales and specialised wine shops. Grandes Surfaces represent the majority of the sales though. (Source: La Vigne, France AgriMer)

Chose your language. Read the article in:

Author:

Per Karlsson

Swedish. Per is co-founder together with his wife Britt of BKWine. Rumour has it that his interest in wine started already when he was 11. Just like Britt he visits some 200 wineries each year on wine tours and for journalistic research. He writes about wine primarily online on BKWine Magazine and in the BKWine Brief. Per is also a professional photographer, specialising in wine and travel photography. See BKWine Photography for more on this. Since a few years back he has also branched out into video production on the same subject. He has contributed all images, and some text, to BKWine’s wine books.

Author:

Per Karlsson