Pernod Ricard to sell wine assets?

Author: Per Karlsson
August 26, 2008

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Author: Per Karlsson
August 26, 2008

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Article filed in: News » Pernod Ricard to sell wine assets?

According to a report in the Financial Times, Pernod Ricard plans to sell large portions of its wine portfolio in a streamlining of its brands following its acquisition of the Swedish wine and spirits company V&S Vin & Sprit (including the Absolut vodka brand). Also the very long standing and traditional own-label cognac called Grönstedts is expected to be sold. However, analysts expect that PR will keep its Australian wine brand Jacobs Creek. Financial Times and Vitisphere.com

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Author:

Per Karlsson

Swedish. Per is co-founder together with his wife Britt of BKWine. Rumour has it that his interest in wine started already when he was 11. Just like Britt he visits some 200 wineries each year on wine tours and for journalistic research. He writes about wine primarily online on BKWine Magazine and in the BKWine Brief. Per is also a professional photographer, specialising in wine and travel photography. See BKWine Photography for more on this. Since a few years back he has also branched out into video production on the same subject. He has contributed all images, and some text, to BKWine’s wine books.

Author:

Per Karlsson