It is now possible for internet shops to sell directly to consumers (see other story). The latest addition is an eshop specialised in wines from Portugal and Spain (one must assume): Iberian Wine Club.
The Iberian Wine Club launches slowly with shipping scheduled only at certain pre-defined dated. The selection is still very, very limited with wines only from Portugal and so far none from Spain, but hopefully it will grow over time as the business expands. This can perhaps be an interesting way for Iberian wine producers to explore the Swedish market, outside the Systembolaget monopoly. More info www.iberianwineclub.com
We recently published a survey of which internet sites there are that sell directly to Swedish consumers, with home delivery. That article also outlines the regulations for selling wine directly to Swedish consumers: The list of “Swedish” internet wine shops
