New ideas in Beaujolais: villages on the label

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The Beaujolais producers are keen to prove that they do not only make Beaujolais Nouveau wines. One way to do this, they believe, is to give consumers a more accurate geographical indication on the labels. Therefore, from 2016 a number of Beaujolais-Villages wines will be able to put their village name on the label, in the same way as some Côtes-du-Rhône-Villages. Currently only “cru” villages can put their name on the label.

In addition, 51 villages in the southern part of Beaujolais, will now be allowed to use the designation Beaujolais Pierres Dorées on their wines with ageing potential (thus not on their Beaujolais Nouveau).

The area down here is often called Les Pierres Dorées (the golden stones) since many houses are built in a warm ochre coloured stone that looks golden in sunlight.

The northern part of Beaujolais where the ten Beaujolais Cru are situated (Morgon, Moulin-à-Vent, etc.) has lately received a boost. We hope Beaujolais and Beaujolais-Village will soon be part of this success. The lovely fruit of Beaujolais wines is unique in the wine world.

Read more: vitisphere.com

Road sign to Julienas, Beaujolais
Road sign to Julienas, Beaujolais, copyright BKWine Photography
The village of Morgon in Beaujolais, Burgundy
The village of Morgon in Beaujolais, Burgundy, copyright BKWine Photography

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