Laetitia Bléger won the title Miss France in 2004. She’s the daughter of a winemaker in Alsace and after her Miss modelling career she has returned to the source and has started to make her own wine at the family property. Her wine is made with a secret blend of three Alsatian grape varieties and is called Précieux. Précieux means expensive, precious or dear but the reference is probably more to “pierres précieux” which is the French word for precious stones. More info www.bylaetitia.com