No, it is not Hermitage or Côte Rôte (sometimes called the most “masculine” of wines, as opposed to more feminine wines like Burgundy). A vineyard in California has launched a range of wine targeted and packaged solely and directly for male consumers. The range only includes red wines (“white wines are for ladies”) and is made by Ray’s Station Vineyards: “hearty red wines for men” is the slogan. But there is another producer that has already taken the brand “Fat Bastard”. BBC News
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