The luxury conglomerate LVMH, which owns Champagne Moët & Chandon, Veuve Clicquot, Krug and many other champagne and wine houses, strengthens its influence in Provence.
LVMH recently bought Château Minuty outside Saint-Tropez. The LVMH people know what they’re getting into. Their portfolio already includes two other Côte de Provence wine estates, specializing in rosé (what else?). Château d’Esclans, famous for its Whispering Angel, and Château Galoupet, a 70-hectare property that invests heavily in organic farming and sustainability (among other things, they have launched a flat, lightweight plastic bottle).
LVMH will continue to work with the old owners of Minuty, probably a good idea. At Château d’Esclans, LVMH and Sacha Lichine, the old owner, have together succeeded in doubling sales.
The rosé wine in Provence is looking forward to a bright (and rosy) future in the luxury segment.
Read more: winespectator
