Australia’s exports to the US increased by 29% in 2022 and are now back to pre-pandemic levels. The US is Australia’s largest export market by value and second largest by volume after the UK. Wines in the 15-25 USD segment increased by 6%, and the number of producers exporting increased significantly, which is nice as export markets often only see the big giants.
The brand that grew the most (43.3%) was Yellow Tail Pure Bright, a collection of new wines in the Yellow Tail family that are marketed as low-alcohol and low-calorie wines.
The five Australian big-sellers in the US:
- Yellow Tail (Deutsch Family Wine & Spirits)
- 19 Crimes (Treasury Wine Estates)
- Lindemans (Treasury Wine Estates)
- Jacob’s Creek (Pernod Ricard USA)
- Yellow Tail Pure Bright (Deutsch Family Wine & Spirits)
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