Is a wine that has been created for a particular market or for a certain taste a lesser wine than a so-called terroir wine that comes from a specific, well-defined vineyard?
No, not necessarily.
But probably it is a little less interesting for a wine enthusiast. Many wines are blended together to acquire a certain taste, there’s nothing strange about it. Champagne, if anything, is in fact a very blended wine.
Jacob’s Creek, the famous wine company in Australia, has created a red wine for the Japanese market. The wine is named WAH Red and is supposed to match Japanese food such as yakitori. It has been created in cooperation with the Japanese chef Toru Hashimoto.
Last year they launched Wah White, designed to go well with sushi. The description of Wah Red, “blend of vibrant fruit, savoury aromas and soft tannins”, can easily fit many red wines we drink. So if you are fond of Japanese food but cannot get hold of Wah Red, which will only be sold in Japan, there is no need to despair.
More: www.thedrinksbusiness.com
