Edonys is the cryptic name of a new television channel that will be entirely dedicated to programs about wine. The channel was created about a year ago by an entrepreneur who has specialised in creating very niche focused TV channels. But Edonys has now received a definitive “no” from the CSA (the French authority who supervises media and television. Trivia: the head of the CSA is also a vineyard owner): Edonys will not be allowed to carry advertising for wine. And without advertising the business will of course not be sustainable. Result: The channel will relocate to Luxemburg (currently they have their offices a stone’s throw from BKWine!), and will start transmitting from there.
According to the Edonys management it poses no regulatory problem to locate the channel in Luxemburg and transmit to other EU countries (the CSA is of a different opinion). Vive l’UE!
They expect to start transmitting programs early 2011. More info www.vitisphere.com
