A wine producer in Roussillon, in southern France, produces a wine called Tinto Absoluto. The producer of Absolut Vodka, the state owned Swedish company V&S Vin & Sprit protests that it is an infringement on their trade mark. Maybe you can draw some parallels with Champagne where the champagne producers have been very vigilant in protecting the “name” (but not trade mark) Champagne, preventing, for example, perfumes and shampoo to use it. Visit the Tinto Absoluto web site and read more on Decanter.
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