If you want to sell wine to Sweden you will need to go through an importer. At least if you want to sell through the monopoly retail shops or to restaurants. (Another option is internet wine sales direct to consumers that does not require an importer.)
There are many, many importers in Sweden. I believe there are several hundred licenses. But only a small portion of those are actually active and an even smaller number is making any significant business. (Read my article on the biggest Swedish wine importers to know more.)
New importers constantly pop up. I recently discovered five new (or relatively new) in connection with an event on Spanish wines in Sweden.
Here are the five new that I have added to our big list of Swedish wine importers.
- Lancel, lancel.se
- Mission Wines & Spirits, missionws.se
- Robert Rask Vinhandel, robertrask.se
- Theis Vine, theis-vine.se
- Zonum, zonum.se
Do you know of any other new ones, or some that are missing on our list? Let us know!
2 Responses
Hello,
I don’t know if it works for internet shops in sweden. I have a friend up there who had an internet shop, but got into jail because of selling wine over the internet..
Gottfried,
It does work. There are over 40 internet shops. There was one case where the internet shop was registered in Sweden and it went to court. the person was fined 10,000 euro…
The rule is that the shop/company must be registered outside of Sweden, but inside the EU. If that rule is followed then it works fine.
It was a sad story though.
I’ve written extensively about it, e.g. here:
https://www.bkwine.com/sv/debatt/domen-faller-100-000-kr-i-boter-till-oforsiktig-vinalskare/