Swedish Wine Importers

An extensive list of importers of wine to Sweden

The Swedish wine (and alcohol) trade is split in two distinct parts: the importers and the retailer. Retail is a monopoly and it is the Systembolaget AB company who is the monopolist, operating some 400 shops around the country. Systembolaget is owned by the Swedish state. It exists because of claimed public health concerns.

The import side is not subject to a monopoly. In fact, the Systembolaget monopoly retailer is banned from acting as an importer. Instead it must buy the wines from one of the licensed importers. We have seen the number 800 mentioned as the number of licenses for importers. It may be true or not. But only a handful are of any significance. Less than twenty importers account for the vast majority of all sales. There is a somewhat larger number that are focussed on a niche that from a wine producer’s point of view can also be interesting, focussing for example on Italian wines, organic wines, Portuguese wines, designer wines or other more or less clearly defined niches. There is a very large number of hobby importers among the smaller companies.

Update:

It is relatively easy to become wine importer in Sweden. The most important requirement is that you must have a registration with the tax authorities in Ludvika (a small town in the centre of Sweden) as either “warehousing agent” or as “goods recipient”.

There are 1,373 + 381 = 1,754 organisations with such registration according to Ludvika (August 2017), so that’s the theoretical maximum number of importers. There are a number of other requirements that have to be fulfilled too. The real number is much smaller. In reality I would estimate that there is only between 200 and 300 active importers, only ten (10!) of which have a market share of 3% or more.

There is one other way to segment the wine importers: 1) Importers selling to the monopoly, and 2) importers selling to the restaurant trade. Most are of course a mix of both but there is a significant number of importers who focus on restaurants only. This can of course be interesting for smaller wine producers. Restaurants can buy directly from importers. They do not need to go through the monopoly. It is not unusual for ambitious restaurants to try and differentiate by having a wine selection that is not available in the monopoly shops.

Here is a (no doubt incomplete) list of active wine importers. Some names are with strike-through font. Those either no longer exist (as far as we can tell) or focus exclusively on beer and spirits. It is not a complete catalogue or directory of all Swedish wine importers (there is none) but it is a pretty good approximation.

(Please feel free to suggest additions or corrections to the list.)

More on wine importers:

• Sweden’s biggest wine importers, a ranking

Important: if you are looking for our list of Swedish internet-based wine shops, selling directly to consumers, not through the monopoly, then you can find it here: Independent Swedish web wine merchants.

The Big List of Swedish Wine Importers

Last update: 3 March 2021.

1. Aeterno, www.aeterno.se
2. Agent Clay, www.agentclay.se
3. Åkesson Vin, www.akessonvin.se
4. Albert & Lily Wine Etc, www.albert-lily.com
5. Altia:
   • Altia Sweden AB, www.altia.se
   • Bevco AB
   • Bibendum, www.bibendum.se
   • Philipson Söderberg, www.philipsonsoderberg.se
   • Premium Wines – upphört
   • Winter Wines Nordic AB
   • Vinuversum AB
6. Amazing Wines Hedberg & Wising, www.facebook.com/AmazingWinesSWE
7. Ametller Scandinavia AB, www.ametller.se
8. AMKA, www.amka-vin.com
9. Apricot, www.apricot.se
10. Arcus Sweden AB, www.arcussweden.se, and majority owner in → Vingruppen
11. Armano’s Wine, armanoswine.se, Croatia, Montenegro and Catalonia
12. Arvid Nordquist Vin och Sprithandel, www.arvidnordquist.se/vin-och-ol/
13. Astas Vinkälla, www.astasvinkalla.se
14. Avando Wines → Winespotting
15. Avivera, www.avivera.se
16. Banus, banus.se
17. Båstad Vinhandel, www.bastadvinhandel.se
18. Bevco → Altia
19. BGS Wine Import → Primewine Group
20. Bibendum → Altia
21. Blentarps Vinimport AB, www.blentarpsvin.se
22. Bolingua, www.bolingua.com
23. Bonden och vinet, www.bondenovinet.se
24. BonumVinum, www.bonumvinum.se
25. Bornicon & Salming, www.bornicon-salming.se
26. BraVin, bravin.se
27. Bristly Wine, www.bristly.se
28. Brix Wine Consultants, www.brixwine.se
29. Brusquini da Bere, www.dabere.se
30. Byrackavin, www.byrackavin.com
31. c/o Forssén Öberg, www.coforssenoberg.com
32. Carovin → Oenoforos
33. Casa Verde → Idala Gård
34. Castle Wine Nordic AB, castlewine.se
35. Cavarosa Wine, www.cavarosawine.se
36. Cave du vineum i Sverige Vinimport, www.cave-vineum.se
37. Cavisten, www.cavisten.se
38. Champagnebonden, https://champagnebonden.se/
39. ChampagneHuset, www.champagnehuset.se
40. Chris Wine & Spirits → Viva Wine and Spritis Group
41. ClosProbus, www.closprobus.com
42. Club Amarone, www.clubamarone.se
43. Codorniu, www.codorniu.se
44. Concealed Wines, www.concealedwines.com
45. Concha y Toro Sweden AB, www.cytsweden.se
46. Conveija, https://conveija.se/
47. Corseimport, www.corseimport.se, Korsika
48. Da Bere → Brusquini da Bere
49. Dedikerade viner, dedikeradeviner.se
50. Deliq,  deliq.se
51. Divine, www.divine.se
52. Domaine
    • Domaine Wines & Spirits, www.domaine.se
    • Sundance Wines, www.sundancewines.se
53. Dryckesbutiken, dryckesbutiken.se
54. Edrington Sweden AB (ex Maxxium, Liquid Inspiration), www.edrington.se
55. Eletheria Wine Group, www.eletheriawinegroup.se
56. Enjoy Wine & Spirits (ex Enosvezia), www.enjoywine.se
57. Enoterra, www.enoterra.se
58. Expertwine Naturvin, expertproducts.se
59. Fina Smaker AB, www.finasmaker.se
60. Fine Brands AB, www.finebrands.se
61. Fine Wines Sweden, Oregon, www.finewinessweden.se
62. Finovino, www.finovino.se
63. Fondberg & Co, www.fondberg.se
64. Franska Kvalitetsviner → TM Kvalitetsviner
65. Freixenet, www.freixenet.se
66. Future Wines → Viva Wine and Spritis Group
67. Galatea, www.galatea.se
68. Gardo & Morris New Zealand Wine, www.gardomorris.com
69. Giertz Vinimport → Viva Wine and Spritis Group
70. Granqvist Vinagentur, www.granqvist-vin.se
71. Grapes Fine Wine & Spirits, www.grapes.se
72. Grapestyle Scandinavia, www.grapestyle.se
73. Grythyttan Vin AB, www.grythyttanvin.se
74. GT Vinimport AB – Selezione Barbro Guaccero, www.selezionebarbroguaccero.se, Italy
75. Gullberg → Stockwine Group
76. Handpicked, www.handpicked.se, ex:
    • A & L Handpicked Wines AB
    • Klunk AB
    • Nordic Beverage Company AB
77. Happy in the Hat, happyinthehat.se
78. Haugen-gruppen, www.haugen-gruppen.se
79. Heba Trading, www.heba.se
80. Henkell & Co Sverige AB, www.henkell-sverige.se
81. Herdenstam Vinhandel AB, herdenstam.se
82. Hermansson & Co
    • Hermansson & Co, www.hermanssonco.se
    • Providential Wines & Spirits, www.providentialwines.se
83. Hjo Grosshandel, www.hjogrosshandel.se
84. Hoff Vinhandel, www.hoffvinhandel.se
85. House of Wines → Samplex
86. Huset Satz Vin- & Matimport, www.satz.se
87. Hydmar, hydmar.se
88. Högberga Vinfabrik, www.vinfabrik.se
89. Interbrands Wines & Spirits, www.interbrandsnordic.com
90. Intermondi, www.intermondi.se
91. Italmondo → Matric Italgross
92. ITM-Wine, www.itmab.nu
93. Jakobsson & Söderström Vinhandel, www.js-vin.com
94. Janake Wine Group, www.janake.se
95. JO Performance Management → Finovino
96. Johan Lidby Vinhandel, www.johanlidbyvinhandel.se
97. JPC Wines, www.jpcwines.se
98. Juvinum Wine Beer & Spirits, juvinum.se
99. Kaffak, www.kaffak.se
100. Kajsa Wines → Vingruppen
101. Kjeffes Bodega → Principum
102. Klunk AB → Handpicked
103. L & S Wine Delivery AB, www.lswinedelivery.com ??
104. Legal Vintage Sweden AB → Vinalliansen Legal Vintage AB
105. Levi Import AB, leviimport.se
106. Liquorama, www.liquorama.se
107. Lively Wines, www.livelywines.se
108. Magnum Wine, www.magnumwine.se
109. Matric Italgross, www.matric.se/mondo
110. Meadow Valley Wines, www.meadowvalleywines.com
111. Meletis Imports, www.meletis.se
112. Merchantelle, www.merchantelle.se
113. Mero Wines → Viva Wine and Spritis Group
114. Miguel Torres Sverige, www.torres.se
115. Mission Wines & Spirits, www.missionws.se
116. Modern Wines Sweden, → Fondberg
117. Moestue Grape Selections, www.moestue.se
118. Moët Hennessy Sverige AB, www.moet-hennessy.se
119. Mondowine → Primewine Group
120. Morewine, www.morwine.com
121. Multibev → Primewine Group
122. Nebbia Vinimport, www.nebbiavinimport.se
123. Nigab, www.nigab.se
124. NJ Consulting & Import, www.njconsultingimport.se, Croatia
125. Nordic Beverage → Handpicked
126. Nordic Wine Company, www.nordicwinecompany.com
127. Nordic Wine Trade → Vinriket
128. North57, www.n57.se
129. Oenoforos
     • Oenoforos, www.oenoforos.se
     • Carovin, www.carovin.se
130. Origo Wine & Whisky (Origo Wine Import), no web site?
131. PedrosBodegas, www.pedrosbodegas.se
132. Pernod Ricard Sweden, www.pernod-ricard-sweden.com
133. Peters Mat- & Vinhandel, petersmatovin.se
134. Philipson Söderberg → Altia
135. Pompette dryckeshandel, www.pompette.se
136. Portucastas, www.portucastas.se, Portugal
137. Principum Dryck, www.principiumdryck.s
138. Providential Wines & Spirits → Hermansson & Co
139. Provinum, www.provinum.se
140. Prästgårdens Vinhandel AB, www.prastgardens.com
141. Premium Wines → Altia
142. Primewine Group / Solera Beverage Group, www.solera.se
     • PrimeWine Sweden, www.solera.se/importorer/primewine/
     • Mondowine, www.solera.se/importorer/mondowine/
     • Urbanbeverages, www.solera.se/importorer/urban-beverages/
     • Multibev (ex Solera), www.solera.se/importorer/multibev/
143. Quaffable Wines → Vingruppen
144. Reconnaissance Wine, reconnaissancewine.com
145. Rewine, www.rewine.se
146. Robert Rask Vinhandel, www.robertrask.se
147. Rådabubbel, https://www.radabubbel.se/
148. Samplex, www.houseofwines.se
149. Savino, www.savino.se, Italien
150. Scanwine of Sweden, www.scanwine.se
151. Seaside Tastes, www.seasidetastes.se
152. Selected Wines Sweden SWS, web.comhem.se/swswine/index.html
153. Selezione Barbro Guaccero → GT Vinimport AB
154. Sigva
     • Sigva, www.sigva.se
     • Vinia, www.vinia.se
155. Solera → Primewine Group
156. Spendrups Vin → Spring Wine
157. Spirit of Avalon, www.spiritavalon.com
158. Spring Wine, www.springwine.se
159. Spruce Up, www.spruceup.se, champagne
160. Stellan Kramer, www.stellankramer.se
161. Stockholm Wine Importers AB → Stockwine
162. Stockholm Wine Lab, www.stockholmwinelab.se
163. Stockwine Group, www.stockwine.se
     • Gullberg “by Stockwine”, gullbergbystockwine.se
     • Stockholm Wine Importers AB
164. Suenson, ottosuenson.dk
165. Sundance Wines → Domaine Wines & Spirits
166. Supreme Wine & Spirits AB, www.supremewine.se
167. SvahnCru, www.svahncru.se
168. Svensk Champagneimport AB, www.champagneimport.se
169. Svenska Vinkompaniet, www.vinkompaniet.se
170. Swedish Brand, www.swedishbrand.se
171. Swedish Wine Association, www.swedishwineassociation.se
172. Swedish Wine Cellar, www.swedishwinecellar.se
173. Swedish Wine Import (Promatique), swedishwineimport.se
174. Sydamerikaviner HB, www.sydamerikaviner.com
175. Tegnér & Hermansson → Hermansson & Co
176. Terrific Wines, www.terrificwines.se
177. The Beverage Group, TDG Invest, thebeveragegroup.se
     • Brandpartners, www.brandpartners.se
     • Spiritpartners
     • Winepartners, www.winepartners.se
     • The Wine Room
178. The Wine Collective, www.twscollective.se
179. The Wine Room → The Beverage Group
180. The Wine Team → Viva Wine and Spritis Group
181. The Wineagency → Vingruppen
182. Theis Vine, www.theis-vine.se
183. Tidblom Group, tidblomgroup.se
184. TM Kvalitetsviner (ex Franska Kvalitetsviner), www.kvalitetsviner.se
185. TM Wine Trading AB, www.tm-wine.com
186. Tomp Beer, Wine & Spirits, www.tomp.se
187. Top Note Wine, www.topnotewine.com
188. Trans Nordic Selection, www.transnordic.com
189. Treasury Wine Estates Sweden AB, www.tweglobal.com
190. Triplus Vinhandel, www.triplusvin.se
191. Tryffelsvinet, www.tryffelsvinet.se
192. United Wineries Sweden AB, www.unitedwineries.com
193. Urbanbeverages → Primewine Group
194. Valid Wines → Vingruppen
195. Varbergs Vingrossist, varbergsvingrossist.se
196. Vin Syd, www.vinsyd.se
197. Vin & Natur, www.vinnatur.se
198. Viña Española, www.tempranillo.se
199. Vinalliansen Legal Vintage AB, www.vinalliansen.se
200. Vinetum, www.vinetum.com
201. Vingourmet Sweden AB, www.vingourmet.se
202. Vingruppen (Vinunic) (huvudägare: Arcus):
     • The Wineagency, www.vingruppen.se/WineAgency
     • Vinovum
     • Vinunic, www.vingruppen.se/VinUnic
     • Wineworld, www.vingruppen.se/WineWorld
     • Valid Wines (ex Kajsa Wines), www.vingruppen.se/validwines/
     • Quaffable Wines, quaffablewines.se
203. Vinhus Örjan & Feuer, www.orjanofeuer.se
204. Vinhuset Windrush AB, www.windrush.se
205. Vinia → Sigva
206. Vinik, vinik.se ??
207. Vinitor, www.vinitor.se
208. Vinkällaren Grappes Vinimport AB, www.grappesvinimport.se
209. Vino Grosso, www.vinogrosso.se
210. Vinobele, www.vinobele.se
211. Vino Conoscenza, www.vinoconoscenza.se, Valpolicella
212. Vinolin, www.vinolin.se
213. Vinoliv, www.vinoliv.se
214. Vinopia Wiens & Spirits, www.vinopia.se
215. Vinovativa, www.vinovativa.se
216. Vinovum → Vingruppen
217. Vinsummum AB, www.vinsummum.se
218. Vintage Import, www.vintageimport.se
219. Vinunic → Vingruppen
220. Viva Wine and Spirits Group, www.vivagroup.se:
     • Chris Wine & Spirits, www.chriswine.se
     • Giertz Vinimport, www.giertz.se
     • Mero Wines
     • The Wine Team (ex Future Wines), www.wineteam.se
     • Winemarket, www.winemarket.se
221. Ward Wines, wardwines.se
222. Wester Wine & Food, www.westerwine.com
223. Wicked Wine Sweden, www.wickedwine.se
224. Wine Group Sweden (previously Wine Partner HB),  www.winegroup.se
225. Wine iPass, www.wine-ipass.se
226. Wine List Sweden AB, www.winelist.se
227. Wine Rebels, www.winerebels.se, South Africa
228. Wine Stories, winestories.se
229. Wine Trade Sweden AB, www.winetrade.se, organic
230. Wine Waves, Facebook page, Eastern Europe
231. Winea, www.winea.se, Portugal
232. Wineagency → Vingruppen
233. Winebee, www.winebee.se
234. Winemarket → Viva Wine and Spirits Group
235. Winemaster, www.winemaster.se
236. Winepartners → The Beverage Group
237. Winespotting, winespotting.se, (ex Avando Wines)
238. Winevillage, winevillage.net
239. Wineworks Sweden AB → Herdenstam Vinhandel AB
240. Wineworld → Vingruppen
241. Wish-IT, www.wish-it.com
242. WSB The Beverage Company, www.wsb.se
243. Åkesson Vin → Akesson Vin

This is not a complete list. We are grateful for additions and corrections.

Removed from the list: On the Swedish version of this page (use the language switcher) you can find a list of names that have been removed from this overview of Swedish wine importers.