The Rhône Valley has presented a plan for how the region will develop over the next 10-12 years. Two things stand out: more investment must be made in producing white wines and expanding exports. During the last few years, the volume of red wines has decreased slightly, but the positive thing is that the Rhône wines have succeeded in positioning themselves a bit higher in the price ranges. Prices increased by an average of 4.1% per year.
The French drink less red wine, and demand is increasing for white wines. Southern Rhône has started planting white grapes, and the production of white wine in 2031 should be twice as high as it is today.
And since the French market continues to decline, it is also necessary to invest more in exports. The plan is to reach 50% of exports in volume by 2035. Countries to be prioritized are the USA, Canada, and China, where Rhône wines already have a certain reputation, as well as South Korea and Singapore, which are considered to have great potential.
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