Many wine producers have hard times. For many in Beaujolais it is not only hard but very tough. There is too much Beaujolais wine made and too little of it bought and drunk. According to The Drinks Business the growers’ organisation has decided on draconian measures to try and get a balance between supply and demand.
Last year 360,000 hl of primeur wine was made. Only 275,000 hl found a buyer. The price fell from 157 euro per hl the previous year to 139 euro/hl, in other words not even 1.40 €/l. This year it was decided to reduce the permitted yield to between 25 and 32 hl/ha compared to the normal 52 hl/ha. Dramatic cut indeed. Will it have any effect? Perhaps, if they also focus on improving the quality of the wines. Read more: thedrinksbusiness.com
