So it is forbidden to use the classification Cru Bourgeois. What to do? Why not create a “label” that could be called “Label Cru Bourgeois”? Then it wont be a classification but simply a label. Well, that is at least what the producers’ union (the owners of the Cru Bourgeois) are proposing, according to Frederique de Lamothe. She says further, according to Decanter, “we still need some mark of quality to reassure consumers”… Is this perhaps what the English call “smoke and mirrors”?
What about letting the consumers decided for themselves what is quality and what is not? Too daring perhaps. decanter.com
