What do consumers want to know about the wine they are about to buy? Do they want a detailed table of contents?
No, it doesn’t seem that way if one is to believe a survey done by the Wine Market Council with 1000 respondents. Instead, the consumer wants to know the grape variety and how the wine tastes.
What those who participated in the survey “always want to know” is the style of the wine (78%, it is an American survey where “type” seems to be equated with grape variety), the taste (69%) and where the wine comes from (42%).
40% answered that they find it difficult to buy a wine due to too much to choose from. 80% responded that they have a hard time choosing because they do not know how the wine will taste and if they or their friends will like it.
37% said that in the past year they had bought a wine that they thought would taste in a certain way, only to discover that it did not. Best to have an open mind when you open a bottle.
Read more on what consumers want in a wine: winebusiness
