After three peculiar years, sales of champagne are now returning to the level they had before the pandemic. Sales in 2023 amounted to 299 million bottles, a decrease of 8.2% compared to 2022.
Champagne sales the last five years (in millions of bottles):
- 2019: 297 million bottles
- 2020: 244
- 2021: 322
- 2022: 325
- 2023: 299
The French market has declined; exports now account for 57% of total sales compared to 45% ten years ago. In 2022, turnover was above 6 billion euros for the first time.
The turnover in 2023 reached the same level despite the decrease in volume thanks to increased sales of more expensive prestige cuvées and vintage champagnes.
Champagne producers are pushing the consumers towards more expensive labels.
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