A while back, the producers’ association for Bordeaux and Bordeaux Supérieur decided by vote that anyone selling his wines for less than 1000 euro per tonneaux (900 litre) would be denied to use the Appellation Contrôlée (AOC). Despite continuing slow sales they have the intention to continue this measure to block cheaper wines coming to the market. According to Decanter, sales in January and February this year reached 34,000 hectolitres red AOC Bordeaux compared to 213,000 hl the same period last year. There must be a lot of unsold wine in the cellars… Just a pity that they do not trust market forces and consumers more. decanter.com
