As we have reported earlier, Champagne Lanson is for sale and the French press reports that there are several bidders lurking. Favourite is Champagne Boizel-Chanoine and the other two bidders are LVMH (who already is the largest producer of champagne) and a consortium made up of the bank Credit Agricole and the Rothschilds. However, a spokesperson for LVMH denies that the company is interested in the deal.