Interview with Cesar Compadre (Part II) on the current situation and the future of Bordeaux. Cesar Compadre is a reporter in South West Group, 100% dedicated to wines and spirits.
Caesar speaks of what is at stake in promoting the wines of Bordeaux. There is a problem of scale, even if the CIVB with a budget of more than 30 million. To promote the wines of Bordeaux is important, but with 54 names and with wines that range from 2 euro to 800 euro there is such diversity that it is not easy.
Is there a place for wine brands? Cesar explains that there are basically a Bordeaux wine market castles! Wine brand, unless they are attached to the name of a castle, very difficult. You have to see how the market works and how the trade! In Bordeaux there are great wines, Great Classified Growths, but we must remember that the average price of Bordeaux wines in supermarkets is 4.30 euro. Small Bordeaux great wines need to develop the market.
We approach with Cesar Compadre the mid-range: In the middle there are a wide range of affordable wines, with a very good value for money – in a price range of 5 to 20 euro. What advice can you give producers of these wines? Must be good, but those who do not go are gone. You have to trade shows, go abroad, participate in missions, meet journalists and so on. There are all the work of the wine tourism. But anyway, it’s not easy! Those who are doing well, it’s those travailent on marketing and selling more directly to the consumer, those who work hard, make an effort.
Cesar Compadre read on his blog: https://vin.blogs.sudouest.fr/
Interview avec César Compadre (deuxième partie) sur la situation actuelle et le future de Bordeaux. César Compadre est grand reporter au Groupe Sud-Ouest, 100% dédié aux vins et aux spiritueux.
César parle de quels sont les enjeux de la promotion des vins de Bordeaux. Il y a un problème d’échelle, même s’il y a le CIVB avec un budget de plus de 30 millions d’euros. Faire la promotion des vins de Bordeaux est important, mais avec 54 appellations et avec des vins qui vont de 2 euro à 800 euro il y a une telle diversité que ce n’est pas facile.
Est-ce qu’il y a une place pour les marques de vin ? César explique qu’à Bordeaux il y a essentiellement un marché de vins de châteaux ! Des vins de marque, sauf s’ils sont attachés au nom d’un château, ont beaucoup de mal. Il faut voir comment fonctionne le marché et comment marche la négoce ! A Bordeaux il y a les très grand vins, les Grand Crus Classés, mais il faut rappeler que le prix moyen des vins de Bordeaux dans les supermarchés est de 4.30 euro. Les petits vins de Bordeaux ont besoin des grands vins pour développer le marché.
Nous abordons avec César Compadre le milieu de gamme : Au milieu il y a aussi une large gamme de vins abordables, avec un très bon rapport qualité-prix – dans une gamme de prix de 5 à 20 euro. Quel conseil peut-on donner aux producteurs de ces vins ? Il faut faire bon, mais ceux qui ne font pas bon ne sont plus là. Il faut faire des salons, aller à l’étranger, participer à des missions, rencontrer des journalistes etc. Il y a tout le travail de l’oenotourisme. Mais de toute façon, ce n’est pas facile ! Ceux qui s’en sortent bien, c’est ceux qui travailent sur la commercialisation et qui vendent de plus en plus en direct au consommateur, ceux qui travaillent dur, qui font un effort.
Swedish. Per is co-founder together with his wife Britt of BKWine. Rumour has it that his interest in wine started already when he was 11. Just like Britt he visits some 200 wineries each year on wine tours and for journalistic research. He writes about wine primarily online on BKWine Magazine and in the BKWine Brief.
Per is also a professional photographer, specialising in wine and travel photography. See BKWine Photography for more on this. Since a few years back he has also branched out into video production on the same subject. He has contributed all images, and some text, to BKWine’s wine books.
Swedish. Per is co-founder together with his wife Britt of BKWine. Rumour has it that his interest in wine started already when he was 11. Just like Britt he visits some 200 wineries each year on wine tours and for journalistic research. He writes about wine primarily online on BKWine Magazine and in the BKWine Brief.
Per is also a professional photographer, specialising in wine and travel photography. See BKWine Photography for more on this. Since a few years back he has also branched out into video production on the same subject. He has contributed all images, and some text, to BKWine’s wine books.
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