The average price per litre of wine exported was 2.80 euro in 2020. This is back-of-the-envelope calculations based on the data in our article on export volumes and values. Actually, I think this is a surprisingly high value. I do not have a figure for the average price of wine including domestic sales, but I would guess that wines that go on export are on average more expensive than those sold in the country of production. On average.
The country that commands the highest average value per liter on export is France, with an average export value of 6.42 euro per litre. This is, no doubt, to a great extent thanks to the high prices achieved by champagne. (In the next article we’ll see how much of French exports are sparkling wine.)
Read all our articles in the Wine Global 2020 series here:
- Global wine production 2020
- The World’s vineyard surface 2020
- How important is wine production to a country?
- The world’s most productive wine producing countries
- World wine consumption in 2020
- Wine consumption per person in 2020
- World wine exports in 2020
- World wine imports in 2020
- Wine exports compared to total production (dependency on exports)
- Wine exports compared to GDP and to total exports
- Average price per litre on export, by country
- Exports in bottle, sparkling, bag-in-box, bulk in 2020
Source: The data presented in this article come from the OIV, The International Organisation of Vine and Wine. Commentary and analysis is BKWine’s.
France is followed, far behind, by New Zealand at less than half the French per litre price, at 3.95 euro per litre. The French numbers are inflated by the very high prices commanded by champagne (half goes on export, some 150 million bottles). If we would look at the numbers for still wine only, it is likely that France would not be in top position. A few years back we wrote on the statistics for the export prices for still wine only and then New Zealand was ahead of France. But first in that ranking from 2017 was the USA: 1. USA, 2. New Zealand, 3. France.
USA (now overtaken by New Zealand) and Italy also get good prices for their wines on export. Portugal comes in on roughly the world average.
At the bottom of the list we have Spain at 1.30 euro/l. Spain has a long been suffering from very low prices, linked to its focus on bulk wine.
The situation is almost as bad for South Africa and Argentina.
Important to keep in mind: the data only includes the bigger exporting countries.
Average export prices for wine for major exporting countries, 2020
| # vol | # val | euro/litre | Volume 2020 Mhl | Value 2020 M eur | |
|---|---|---|---|---|---|
| 3 | 1 | France | 6.42 | 13.6 | 8,736 |
| 11 | 7 | New Zealand | 3.95 | 2.9 | 1,145 |
| 7 | 6 | USA | 3.19 | 3.6 | 1,147 |
| 1 | 2 | Italy | 3.00 | 20.8 | 6,233 |
| 10 | 9 | Portugal | 2.73 | 3.1 | 846 |
| 9 | 8 | Germany | 2.59 | 3.4 | 882 |
| 5 | 4 | Australia | 2.38 | 7.5 | 1,787 |
| 4 | 5 | Chile | 1.88 | 8.5 | 1,595 |
| 6 | 10 | Argentina | 1.64 | 4.0 | 655 |
| 8 | 11 | South Africa | 1.49 | 3.6 | 535 |
| 2 | 3 | Spain | 1.30 | 20.2 | 2,626 |
| 99 | 99 | World | 2.80 | 105.8 | 29,600 |
# val and # vol denotes the country ranking in total production value and volume.
