Category: Opinion

Google Trends search data for "Italian wine" and "Spanish wine" over five years

Why is Italy doing so well? | New Brief #252

What can others learn from Italy? The country has been incredibly dominant in the Swedish market for several years. Italy sells twice as much as Spain and almost twice as much as France. Are the

Per Karlsson, BKWine, at the end of a tasting session in at the Vranec Selection by CMB in North Macedonia

What good are wine competitions?

Are wine competition medals a useful buying indicator for consumers? Or are wine competitions a scam where producers buy medals to make their bottles look impressive? This article explains (in quite a lot of detail)

Exercices de style, by Raymond Queneau, Style Exercises, a great classic of French literature

Wine – a question of style | New Brief #250

“What is your favourite wine (or favourite region)?” I get asked this a lot, and it is an impossible question to answer. The last time someone asked, I realised a little later that I could

The vat hall and fermentation cellar at Chateau Franc Mayne, Saint Emilion

The Forgotten Winemaker | New Brief #249

No, it is not the title of a new thriller novel. “Good wine is made in the cellar, but exceptional wine is made in the vineyard,” Stellios Boutaris of Greece’s Kir-Yanni Estate told us back

A cross-section of the soil, loess soil, in a vineyards in Austria

Terroir or Not Terroir? | New Brief #246

One word that stands out in all wine communication today is “terroir”. Wine drinkers claim to find it in the wine, and winemakers strive to express it in their work. All wine enthusiasts know roughly

Visiting the Glenwood winery in Franschhoek, listening to the winemaker, enjoying the vineyard landscape

Contrasts, people, experiences | New Brief #242

Our heads are spinning right now from all the impressions from the autumn wine tours, the wine regions we visited and above all the many growers we met. The Loire Valley, Bordeaux, Champagne, Tuscany, Ribera

The Economist Style Guide, a book with writing and style rules

Rules, rules, rules… | New Brief #241

Rules are helpful, but some of them are unnecessary. – Sometimes, we are asked if there is a lot of cheating among winegrowers. Our answer is no. Besides the fact that most of them are

Empty wine glasses in a row

Are we drinking too little wine? | New Brief #239

History always repeats itself. Now it is time for crisis distillation again in Europe. It has been a while since the last time. We remember Languedoc’s overproduction during large parts of the 20th century with

Langouste (spiny lobster) and langoustine at a fish market in Paris

Does umami exist? | New Brief #232

Waiting for the umami moment. — Will you taste umami in your Christmas food? For sure, if it’s savoury. And it often is. I recently learned that umami means savoury. And at the risk of

Sans sulfite Esprit Nature, "vin nature" is not allowed so producers try and cheat the system with clever wording

Wines with style: “style wines” | New Brief #224

There was a time when people were worried that wines would become uniform, taste the same, become streamlined. What instead happened was that wines that had been on the verge of being faulty disappeared thanks

Per Karlsson, BKWine, at the end of a tasting session in at the Vranec Selection by CMB in North Macedonia

What good are wine competitions?

Are wine competition medals a useful buying indicator for consumers? Or are wine competitions a scam where producers buy medals to make their bottles look

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