Every once in a while Systembolaget “launches” a new vintage of the Romanée Conti from Domaine de la Romanée Conti. Recently they started selling the 2010 vintage. They had four (4) bottles to sell, each costing just under 4000 euro. Per bottle. This is substantially under the current international market price.
To buy you had to submit an order at 10 AM on June 13 on the Systembolaget web site. Four lucky winners in the Systembolaget “lottery” (no, it is not said to be a lottery, just a normal launch, but how else can you see it?) could carry home a bottle that they could easily sell on the international market for double the price or more.
Does it make sense for a state owned monopoly to regularly do this kind of launches? No, says Per in this article: Time for Systembolaget’s Lottery: The winner gets some 40,000 to 60,000 crowns
PS: No need to try and get hold of a bottle. They’ve sold out since long.
