Wine producers usually know very little about what the wine consumers think about their wines. That was at least the opinion of three veteran drinks people in the UK. So they decided to launch a new type of market research business called DoILikeIt (terribly difficult to type). According to what they say, they want to do market research differently, which makes the initiative interesting. Their focus is to work with people in real situations like in a shop, in a café or at home, and not in focus groups. They also work extensively with online pools and online communities.
One can sign up on their site to participate in their research, which can actually be quite interesting. (And if you are in the UK you might even be sent a bottle of wine and asked your opinion.) The three people being DoILikeIt are Robert Joseph, a veteran wine writer, Hazel Murphy who spearheaded Australia’s wine export in the 80s and 90s and event organiser Judy Kendrick. You can sign up to their list on their site: www.doilikeit.com
