The world’s most powerful brands

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The magazine The Drinks Business makes a yearly review of the world’s most powerful brands, weighing in things like brand recognition as well as sales volumes. Here are this year’s top 10 brands.

– Smirnoff
– Bacardi
– Johnnie Walker
– Martini
– Stolichnaya
– Hennessy
– Absolut
– Jack Daniel’s
– Chivas Regal

And here’s “the wine list”, the list of the top ten wine brands (overall ranking in parenthesis)

– Gallo (17)
– Hardys (21)
– Concha y Toro (24)
– Robert Mondavi (36)
– Yellowtail (43)
– Jacob’s Creek (47)
– Lindemans (50)
– Sutter Home (56)
– Blossom Hill (65)
– Rosemount (80)

One can perhaps note that none of the wine brands originate in Europe, although Jacob’s Creek is owned by the French company Pernod Ricard.

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