EU launches propaganda campaign for wine? Outside Europe…

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Agricultural commissioner Mariann Fischer Boel will present the project for wine sector reform om July 4. One of the elements in the project is a proposal to invest substantial amounts in a marketing campaign to promote European wines. But only outside of Europe. Fischer Boel says that it may involve “very significant figures … people will be very surprised”. financialexpress-bd.com

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Picture of Per Karlsson
Per Karlsson
Swedish. Per is co-founder together with his wife Britt of BKWine. Rumour has it that his interest in wine started already when he was 11. Just like Britt he visits some 200 wineries each year on wine tours and for journalistic research. He writes about wine primarily online on BKWine Magazine and in the BKWine Brief. Per is also a professional photographer, specialising in wine and travel photography. See BKWine Photography for more on this. Since a few years back he has also branched out into video production on the same subject. He has contributed all images, and some text, to BKWine’s wine books.
More articles by this author

Author:

Picture of Per Karlsson
Per Karlsson
Swedish. Per is co-founder together with his wife Britt of BKWine. Rumour has it that his interest in wine started already when he was 11. Just like Britt he visits some 200 wineries each year on wine tours and for journalistic research. He writes about wine primarily online on BKWine Magazine and in the BKWine Brief. Per is also a professional photographer, specialising in wine and travel photography. See BKWine Photography for more on this. Since a few years back he has also branched out into video production on the same subject. He has contributed all images, and some text, to BKWine’s wine books.
More articles by this author

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Our Wine Tours

“World’s Top Wine Tours” and many other accolades. We will take you to meet the winemakers and explore the wine regions like no other wine tours. For the true wine lover.

Vineyards at Felton Road Wines in Bannockburn, Central Otago, New Zealand

Our Books

We have written ten books on wine. They have won many national and international awards, from the Gourmand International and OIV-International Organisation of Vine and Wine and others.

Champagne, vinet och odlarna, boken

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