The wine trade doesn’t care about younger consumers?

Swedish. Per is co-founder together with his wife Britt of BKWine. Rumour has it that his interest in wine started already when he was 11. Just like Britt he visits some 200 wineries each year on wine tours and for journalistic research. He writes about wine primarily online on BKWine Magazine and in the BKWine Brief. Per is also a professional photographer, specialising in wine and travel photography. See BKWine Photography for more on this. Since a few years back he has also branched out into video production on the same subject. He has contributed all images, and some text, to BKWine’s wine books.