According to recent statistics wine sales on the internet grew with 30% compared to last year and reached 176 M euro in France. The increase is higher than the growth in general e-shopping, that grew on average with 24%. But it is still only a minor part of all wine that is bought on the internet: only between 3% and 5% according to estimates.
But the internet is an important source for information before going bricks-and-mortar shopping: 60% of internet users say they find information on the internet before buying wine in regular shops. According to the research people get information on wine, before shopping, twice as often from the internet as from the printed media. (Source: La Vigne & Pierre-Gérard Pouteau, CER France Maine et Loire.)
